You've hit a lot of the major nails right on the head. PR is changing and the tools that are available to everyone, from PR agent to journalist to news consumer, are enabling conversations easier than ever.
Helping our customers leverage social media to connect and engage with their audiences is a major focus for PR Newswire. With regards to Twitter specifically, we are actively sharing information ourselves such as urgent ProfNet queries via http://twitter.com/profnet and media updates via http://twitter.com/prnewswire, and we have also added Twitter handles to our online media database, MEDIAtlas database, which has profiles of more than 530,000 reporters, bloggers and analysts.
Like all other new technologies, Twitter will continue to evolve and people will continue to rely on it to connect in short form with their followers. But services such as ProfNet offer so many more ways for organizations to connect their experts with key audiences from media to bloggers to conference managers and more, and for these audiences in turn to find the exact experts they are seeking. ProfNet's ability to help journalists specifically target their queries to appropriate audiences (queries seeking a professor will only be target to college or university subscribers) is quite valuable, as is the Expert Database which houses profiles for more than 27,000 experts (and to which anyone can add their expert for free) and which is regularly searched by reporters. These additional features make ProfNet much more than just a query vending machine. They add real value and provide a significant return on investment.
So, while social media tools such as Twitter offer a terrific new vehicle for community building, it can only go so far. That's where your teams come in ...
Mike,
You've hit a lot of the major nails right on the head. PR is changing and the tools that are available to everyone, from PR agent to journalist to news consumer, are enabling conversations easier than ever.
Helping our customers leverage social media to connect and engage with their audiences is a major focus for PR Newswire. With regards to Twitter specifically, we are actively sharing information ourselves such as urgent ProfNet queries via http://twitter.com/profnet and media updates via http://twitter.com/prnewswire, and we have also added Twitter handles to our online media database, MEDIAtlas database, which has profiles of more than 530,000 reporters, bloggers and analysts.
Like all other new technologies, Twitter will continue to evolve and people will continue to rely on it to connect in short form with their followers. But services such as ProfNet offer so many more ways for organizations to connect their experts with key audiences from media to bloggers to conference managers and more, and for these audiences in turn to find the exact experts they are seeking. ProfNet's ability to help journalists specifically target their queries to appropriate audiences (queries seeking a professor will only be target to college or university subscribers) is quite valuable, as is the Expert Database which houses profiles for more than 27,000 experts (and to which anyone can add their expert for free) and which is regularly searched by reporters. These additional features make ProfNet much more than just a query vending machine. They add real value and provide a significant return on investment.
So, while social media tools such as Twitter offer a terrific new vehicle for community building, it can only go so far. That's where your teams come in ...
I look forward to meeting you soon ...
Sincerely,
David Weiner