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Agency to manage European PR programme for Panasonic Broadcast, Professional Projectors and Plasma products

Wiesbaden, Germany – April 24, 2009 – Panasonic AVC Systems Europe (PAVCSE) has appointed specialist technology agency AxiCom Cohn & Wolfe to handle its business to business PR programme in multiple European countries. AxiCom will work with two Panasonic business units covering its broadcast technology and its professional plasma and projectors business units in the UK, Germany, France, Spain and Italy. The agreement also covers additional requirements for PR activity in Scandinavia (Norway, Sweden and Denmark), Central and Eastern Europe. 

The agency was selected to work with two Panasonic business units covering all core products for broadcast and professional AV, including state-of-the-art P2 workflow and AVC-Intra codec technology, cam-corders, HD cameras, monitors, and mixers. Panasonic’s range of professional plasmas and projectors will also be covered by the agreement with AxiCom. The agency will provide PR support for all commercial and custom plasma products as well as Panasonic’s range of portable projectors targeted at vertical industries.

AxiCom was selected to work with Panasonic’s Professional & Broadcast IT Systems (PBITS) and Professional Projector and Displays Europe (PPDE) business units following a competitive three-way pitch process. AxiCom’s PR programme is aimed at raising the profile of the company’s broadcast and professional AV products in existing markets and new vertical sectors. 

“The professional broadcast and display market remains highly competitive and it is important for us to be able to generate the awareness our products deserve,” said Mr. Masaki Arizono, PAVCSE Managing Director. “We needed an agency partner offering not only a specialist knowledge of our industry and the market sectors we work in but also a capacity to work with us on a pan-European basis. AxiCom has the right combination of experience and reach to deliver on this requirement and we are looking forward to working with the team to build out our presence in our key markets.”

Commenting on the partnership, Julian Tanner, AxiCom’s CEO said: “This is an exciting win for AxiCom’s long-established Digital Media practice and is a testament to our ability to offer depth of knowledge and technology expertise in this field across multiple countries. Panasonic has formidable brand equity and a fantastic product set and we are looking forward to contributing to the company’s continued success.”

The PBITS business unit includes video formats and core products for broadcast and professional AV, including camera-recorders, video recorders, monitors and mixers. The PPDE business unit encompasses a range of plasma and projector products for professional installation and business applications.

About AxiCom Cohn & Wolfe
AxiCom Cohn & Wolfe is the European arm of the global Cohn & Wolfe technology practice. AxiCom C&W provides strategic advice and campaign implementation across Europe for some of the most respected organisations in the technology and telecommunications sectors including Dell, VMware, Red Hat, BT, ZTE and Samsung. AxiCom C&W employs over 80 PR professionals across its headquarters London, and wholly-owned tech-specialist offices in Germany, France, Italy, Spain the Nordics and Benelux. Cohn & Wolfe acquired a majority stake in AxiCom in April 2008. For further information see: www.axicom.com

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 9.07 trillion yen (US$90.7 billion) for the year ended 31 March 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE Symbol: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/

About Panasonic Professional & Broadcast IT Systems (PBITS) and Professional Projectors and Displays Europe (PPDE)

Panasonic’s Professional & Broadcast IT Systems (PBITS) and Professional Projectors and Displays Europe (PPDE) Business Units are part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH.

PBITS is a leader in the development of video formats and core products for broadcast and professional AV, including camera recorders, video recorders, monitors and mixers and Panasonic’s P2 systems provide the reliability of solid-state production with the possibility of immediate connectivity to existing IT infrastructures, thereby allowing for completely tapeless workflows. For further information please visit www.panasonic-broadcast.com

Professional Projectors and Displays Europe encompasses a range of leading edge plasma and projector products for commercial installation and business applications. For further information please visit www.panasonic.net/proplasma and www.panasonic-projectors.com