Insights

Let’s get one thing straight: an apple never fell on Newton’s noggin. Something did hit him, though: an idea. “Eureka” moments don’t happen without some serious research. We dig deeper into the research and open our minds wide to find the hidden connections that ultimately inspire an idea. And that makes everything else … um … fall into place.

 

  • 19th Mar 2014

    The UK Chancellor of the Exchequer George Osborne today delivered his annual Budget in Parliament, outlining the Government’s economic plans for the next 12 months. Buoyed by increasing confidence that the UK’s economic recovery is starting to look more assured, this most political of Chancellors set his sights firmly on the 2015 General Election with a raft of measures designed to undermine the opposing parties and shore up Conservative heartlands.

  • 6th Dec 2013

    The UK Chancellor of the Exchequer George Osborne delivered his Autumn Statement, which outlines the state of the economy and the future economic plans, to Parliament on December 5th. For the first time in his tenure Mr Osborne was able to announce better-than-forecast figures for public finances and this Statement – a Budget in all but name – was primarily aimed at ensuring that the brightening economic prospects dominated the headlines with at least one eye firmly fixed on the next General Election in 2015.

  • 19th Nov 2013

    As the chief executive officer of WPP, the world’s largest holding company, Sir Martin Sorrell is one of the world’s foremost academics on the future of marketing and has responsibility for several of the world’s leading public relations agencies. Beyond his remarkable business, Sir Martin is known for his pull-no-punches commentary and dynamic insights into industry trends. Cohn & Wolfe chief executive officer Donna Imperato sat down with Sir Martin at the 2013 Holmes Global Summit on November 12th to discuss the future of global marketing and communications. Attendance was standing room only.

  • 15th Oct 2013

    Entitled “From Transparency to Full Disclosure”, this study from Cohn & Wolfe Corporate Affairs investigates what an era of full disclosure would really mean to consumers across the world. We collected research from over 3000 adult consumers in three of the world’s most dominant economies - the UK, China and the US. Our analysis showed that, in the wake of corporate scandals around the globe and the 24/7 online news cycle, it's clear that companies cannot win by keeping secrets.

  • 9th Oct 2013

    Monday saw a long-expected and wide-ranging ‘reshuffle’ for all three of the UK’s main political parties, with Conservative Prime Minister David Cameron, Liberal Democrat Deputy Prime Minister Nick Clegg and Leader of the Labour Opposition Ed Miliband all seeking to refresh their frontbench teams. The day saw a number of surprise promotions, demotions, appointments and disappointments and clearly pointed to the direction of each party as they head into the next election in 2015.

  • 17th Sep 2013

    Mahatma Gandhi once said: 'Your values become your destiny.' He definitely did not say 'your values are what you want your customers to think you stand for', nor 'values are what you wish your stakeholders would believe.' Neither did he say 'values are how you mask the fact that you are not performing as well as your competitors.'

  • 8th Jul 2013

    If there is one lesson to be learned from the recent string of media revelations, from US government whistleblowers to NHS 'cover-ups', it has to be this: There is now no aspect of business that can, or should, be considered confidential.

  • 10th May 2013

    The State Opening of Parliament took place in the UK today and included the Queen’s Speech, which sees the Government lay out its legislative agenda for the next Parliamentary session. The Queen’s Speech is often seen by beleaguered Governments as an opportunity for a ‘fresh start’ and both Prime Minister David Cameron and his Chancellor George Osborne will hope that several measures aimed at kick-starting the languishing economy, as well as further deregulation and commitments to infrastructure investment, will provide tangible political benefits in the build-up the next General Election.

  • 23rd Apr 2013

    Over the past few years, the media has been inundated with conversations about rising prices at the pump and bulkier energy bills at home. Yet as customer discontent rises, energy companies have been all but silent on the reasoning behind the issue, resulting in distrust between the business and the consumer.

  • 21st Mar 2013

    UK Chancellor of the Exchequer George Osborne today delivered his annual Budget in Parliament. With the next General Election in 2015 looming ever closer and the Government Parties currently languishing in the polls, Mr. Osborne faced the challenge of ensuring voter confidence in his policies despite a stagnant economy.

  • 19th Feb 2013

    Austerity has hit the health service and many pharmaceutical marketers are worrying about what this means for their drug and their job. Communications will play a pivotal role in helping pharmaceutical companies define the value agenda, build disease awareness, establish unmet needs, connect stakeholders and mobilize advocates to generate meaningful change. Here, our Global Head of Health, Mike Kan, focuses on market access communications in the latest issue of Pharmaceutical Market Europe (PME).
     

  • 8th Jan 2013

    UK Prime Minister David Cameron and Deputy Prime Minister Nick Clegg today launched a Mid-Term Review of the UK Coalition Government, outlining a list of the Government’s achievements to date as well as a number of its priorities for the remainder of this Parliament.

  • 7th Dec 2012

    On December 5th, George Osborne, the UK’s Chancellor of the Exchequer, made his Autumn Statement to Parliament. Addressing the current state of the UK economy, Osborne aimed to meet three key challenges: maintaining credibility in his deficit reduction plan, demonstrating a clear path to growth and present all measures in a fair manner.

  • 26th Nov 2012

    In this white paper, Cohn & Wolfe unveils new consumer research into the role of transparency in business today, and through insights from our panel of experts, we explore the true importance of being transparent, what it looks like from an external perspective, and how a more transparent and authentic business landscape will look in the future.

  • 3rd Oct 2012

    Thought leadership is not something to be bought off the shelf.  It is neither a quick fix, nor a single piece of research and especially it is not a quick and dirty poll.  A comms plan to develop ‘some thought leadership’ should be approached with caution, if not suspicion.  The strategic goal of becoming a thought leader, however, is one that can be game-changing.

  • 8th Aug 2012

    From August 2-4, 2012, Cohn & Wolfe joined more than 5,000 diverse female bloggers in New York City for the eighth annual BlogHer conference.  As we planned for the event, we found ourselves wondering: What’s on their minds?  And, in turn, what are the brands, products and issues they’re posting every day for millions of other women to see?
     

  • 27th Jul 2012
    Cast your mind back to Singapore in 2005, and decision day in the race to host the 2012 Olympic and Paralympic Games. Each competing city opened its bid with a film. Each film portrayed the most vibrant and iconic aspects of its city, and could easily have been created by its tourism body. But one film was different. There were no scenes of London or its landmarks in the film that opened our bid (except for reference to a red toy bus). Instead, the focus rested on an opportunity to build a legacy - inspiring young people from across the world with sport: 'The children of today, the athletes of tomorrow and the Olympians of the future.'
  • 2nd Jul 2012

    You don't build a reputation on what you're going to do, said US industrialist Henry Ford, laying the foundations for a generation of issues management practitioners to preach the virtues of crisis preparedness. But while preparedness remains a cornerstone of any crisis tool kit, a new kid on the block is threatening to rewrite the rule book when it comes to corporate reputation management.

  • 24th May 2012

    With the rise of social media, so came the rise of the over-shared opinion. And more often than not, opinions online are merely quick judgments of much more complicated and in-depth issues. This is especially true when talking about public policy and government issues. Andrew Escott, leader of Cohn & Wolfe’s Political Counsel, talks about the importance of separating opinions from evidence, and only relying on the latter to form government policy.

  • 10th May 2012

    Cohn & Wolfe’s Political Counsel (CWPC) has created the Political Tracker series, offering an at-a-glance analysis of the major events in the political calendar. 

  • 1st May 2012

    If you're reading this paper I'm going to make two assumptions. First that you understand business and second that, at some point, you've had someone approach you in a panic saying that you must be on social media or your entire business will collapse.

  • 12th Mar 2012

    During New York’s Social Media Week 2012, C&W’s Digital Team made it their mission to inform the masses about the global digital landscape. During our “Digital Passport: Navigating the World’s Social Media” panel, Chad Latz, C&W’s Global Digital Practice Head, lead a conversation with industry notables such as Liz Birenbaum, VP of Global Digital Marketing for Mastercard, Michael Jaindl, Chief Client Officer for Buddy Media, and Devon Eyer, Director of Social Media for Johnson & Johnson.

  • 12th Mar 2012

    When he was asked to assess changes to healthcare in 2007, William Weldon, chairman and CEO of Johnson & Johnson, noted: '...the solutions healthcare systems most need come from the convergence of science, technology and services'. Today, future healthcare solutions should also be considered in light of important new factors: an entrenched economic crisis and the ensuing questions over the affordability of healthcare innovation. Science, technology and services may need to converge in new ways to drive system improvement, but their value is under more scrutiny than ever.

  • 19th Jan 2012

    In A Guide to Investing in the Apocalypse, the authors suggest an over-arching goal for successful investment in a depressed economy as an ‘ability to see opportunity where others see peril’. Perhaps the same charge could be a filling challenge for pharma as the market for pharmaceuticals is potentially more perilous than ever. […] To survive, companies need to accept that payers are now in many instances the real standard bearers for product or service uptake. This requires improved organisational alignment around the notion of real world value, and where possible, commitment to change the nature of direct payer engagement.

  • 19th Jan 2012

    On Sunday I watched the 69th Annual Golden Globe Awards along with some 17 million people. Instead of tuning in through cable, I found a nifty live stream at VIP Box, thanks to a Twitter search. Yes, I cut the cord and I'm no longer a cable subscriber, but that's another post in waiting. The evening's lowlights included Gervais' softballs to the crowd, Madonna speaking without the added benefit of a track and Helen Mirren's topsy turvy tribute to Morgan Freeman.The evening's BIG winner, in my mind: the Internet. Sorry, Meryl but I too have an iron-clad story to support this distinction.

  • 22nd Dec 2011

    Is employee engagement a useful goal for internal communications? The answer appears to be no.
    Employee engagement, while a convenient, all-encompassing buzzword, is based on so many factors – from leadership to compensation to personal career goals – that it's rendered almost meaningless as a metric. 

  • 21st Nov 2011

    The idea for Digital Sizzle was born one Saturday afternoon on the rooftop of The Queen of Hoxton pub in Shoreditch. A start-up project manager with experience in both the Cambridge and London tech scenes, a web designer and a digital PR guy that sat down and wondered if there was a way to make a real contribution to this community? How could we create a space to share stories, work, lessons and laughs? We decided on something as simple as the common BBQ.

  • 3rd Nov 2011

    Maybe I'm a cynic, but I can always tell when someone's paid to tweet something. You're watching the world zip by on TweetDeck when someone you're following - let's say someone whose usual Twitter fare is football or politics - throws out a tweet compelling you to sign up to win a food processor.

    That says a lot about the ever more indistinct lines between personal and professional spheres, but it also says something important to me about measurement and evaluation.

  • 12th Oct 2011

    One of the essential tasks at Cohn & Wolfe is to come up with new and innovative campaigns for our clients. Whether that entails thinking of the product from a different viewpoint or pitching novel ideas for media usage, Cohn & Wolfe aims to make a big impact with each and every campaign we’re involved in.

    In this article from PR Week, one of our recent campaigns for client Hill’s Science Diet was highlighted for its fresh take on marketing dog food. By incorporating digital components and a celebrity endorsement, the Hill’s Science Diet campaign is bringing awareness to pet nutrition and the client alike.

  • 12th Oct 2011

    In this article from PR Week, Cohn & Wolfe’s Global Digital Practice President, Chad Latz, and other top industry executives share their sentiments on the effect Steve Job’s had on the marketing and communications world, as well as their personal experiences with Apple’s late founder.

  • 14th Sep 2011

    The post-recession era has been characterized by intense scrutiny of corporations by government, NGOs and the media. The world is on high alert for any suspected misdemeanor, be it greed (the banks), environmental damage (BP) or dubious practices (News International). In this digital age, every customer has a public voice with which to alert others to corporate misbehavior. But has the response of corporate PR professionals to this increased pressure been effective?

  • 13th Sep 2011

    In this byline for International Public Relations, Scott Wilson, UK CEO and Managing Director EMEA for Cohn & Wolfe, takes a look at a recent brand-building campaign for Colgate-Palmolive and shows how PR can take a leading role in integrated communications and thereby deliver credible and engaging stories. 

  • 19th Aug 2011
    In the early 1980s, patient activism took the UK by storm and forever changed the way pharma interacted with the end users of its products. Thirty years on, it's not just the patient advocacy groups demanding a greater voice; Parliament is calling on individual patients to drive improvements in the quality and efficiency of healthcare provision. Industry must find new ways to engage with less visible patients at a grass roots level.
  • 15th Jun 2011

    Consumers around the world are getting smarter about going green and are looking to buy more environmentally sensitive products in the auto, energy and technology sectors as compared to last year, according to the0 2011 ImagePower Global Green Brands Study released last week. Green household products and groceries have the highest adoption rates of all consumer-goods categories in six of the eight countries surveyed this year.

  • 10th Jun 2011

    A few weeks ago, as part of Cohn & Wolfe's "Dinner & Dialogue" series, I was fortunate enough to hostdinner for 20 senior communicatiors from some of the world's largest financial service companies. The goal was not to dwell on the Great Recession oand the global financial crisis, but to discuss new opportunities in the new financial landscape.

  • 8th Jun 2011

    The Green Brands study, one of the largest global consumer surveys of green brands and corporate environmental responsibility, explores consumer attitudes and perceptions towards green issues. This year's study is the largest yet, surveying over 9,000 people in eight countries and ranking more than 370 brands.

  • 7th Jun 2011

    From the "I Love Boobies" campaign brought to you by Keep a Breast Foundation to the often graphic illustrations of rotting organs in antismoking ads, cause marketing has gone rogue in the battle for consumer attention. But is the shock approach truly effective in the nonprofit world?

  • 15th Apr 2011

    One of the most common misconceptions in corporate communications is the use of brand and reputation interchangeably. In this op-ed for the Holmes Report, U.S. Corporate Practice Leader Michael Bayer explores the difference between brand and reputation, and the impact this crucial fact has on integrity and communications strategy.

  • 23rd Mar 2011

    The influence of NGOs in Western Europe is probably at its highest level right now. Their emotive and compelling campaigns, combined with a skilful mastery of communications channels, means attacks on corporations are frequent, sophisticated occurances and the pressure to act according to NGO wishes and demands can be immense.

  • 24th Feb 2011

    How people learn is critical in healthcare communications. When a patient doesn't personally relate to or engage with critical information, the real danger is that nothing happens– the information  is ignored, discarded or far worse – misunderstood.

  • 22nd Feb 2011

    In 2010, the US Census Bureau reported that more than 30% of Americans belong to ethnic minority groups. As the face of America changes, more companies are looking for ways to recruit, retain and develop diverse talent. 

  • 20th Oct 2010

    Social media has forever changed the way restaurant guests find and share information, and savvy brands are developing strategies to embrace it. Franchises, however, face a unique challenge.

  • 7th Jun 2010

    The Green Brands study explores consumer attitudes and perceptions towards green issues. This year's is the largest yet surveying nearly 9,000 people in eight countries and ranking nearly 350 brands.

  • 25th May 2010

    What can business leaders and brands – not to mention politicians – learn from the British General Election of May 6th? Geoff Beattie, Global Corporate Practice Leader, explains.

  • 13th May 2010

    In this PRWeek Master Class from May 2010, Chad Latz, Global Digital Media Practice Leader, explains how brands can leverage the growing popularity of location-based social media platforms.

  • 6th Nov 2009

    In this PRWeek Master Class response, Lynn Fisher, Director of Brand Planning & Evaluation, details how research enables the purpose-driven creativity to effectively launch a new product.

  • 16th Oct 2009

    In a PRWeek Op-Ed, Cohn & Wolfe Digital encourages companies to establish a cross-functional digital council to centralize the ongoing management and deployment of its strategy, policies, standards and ongoing digital training.

  • 28th Jul 2009

    The Green Brands study explores consumer attitudes and perceptions towards green issues. The 2009 study surveyed nearly 6,000 people in seven countries and ranks 335 brands.

  • 10th Mar 2009

    The role of digital and social media in healthcare marketing and communications is rapidly evolving. In this white paper, Rachelle Spero provides a framework for managing the transformation.

  • 26th Feb 2009

    In this byline article for PRWeek (UK), Geoff Beattie, head of Cohn & Wolfe's Global Energy practice discusses how the deepening recession illuminates an essential truth about renewable energy.

  • 2nd Feb 2009

    In recessionary times, purveyors of food need to deeply understand their consumer’s revised set of values and how they want to be communicated to instruct efficient, effective brand communications.

  • 16th Jan 2009

    Investors feel betrayed by the precipitous drop in the nation’s markets. Restoring faith among key audiences keeps a company alive to play again. Losing means that the season is over.

  • 14th Jan 2009

    The blunt truth is that politicians will only start taking Carbon Capture and Storage (CCS) seriously if they believe there is widespread support for it. And at present, the opposite is true.

  • 14th Jan 2009

    Cohn & Wolfe’s Geoff Beattie looks at three “blue chips” that have enhanced their reputation through the right combination of genuine substance and clever PR.

  • 14th Jan 2009

    How did Eon, a UK utility, get to be in the top ten greenest brands? The lesson from Eon’s brand campaign is that simplicity pays dividends.

  • 8th Jan 2009

    In the course of our work, we came across a type of customer who is taken for granted far too often: The Happy Customer. Unfortunately, their "thank you's" are more often than not ignored.

  • 22nd Nov 2008

    Digital media has changed the rules of crisis management, and companies that ignore the new rules are risking their hard-won reputations.