Domino effect: how the way in which we learn impacts healthcare communications
24th Feb 2011
Over the past few years, much has been written about putting patients at the heart of their healthcare, and patient choice is central to many governments’ thinking. In the UK, for instance, ‘no decision about me without me’ is the new mantra. However, patient choice is reliant on accurate and accessible information that enables people to become better educated about their diseases and puts them in the driving seat to improve their own health.
In this Op-Ed for Pharmaceutical Marketing, Cohn & Wolfe's Global Healthcare Practice Leader, Mike Kan, addresses the importance of understanding learning preferences in constructing education programs that truly support patients in their informed decision-making process.
Used with kind permission of Pharmaceutical Marketing.
