Pet nutrition goes digital for Hill's Science Diet

One of the essential tasks at Cohn & Wolfe is to come up with new and innovative campaigns for our clients. Whether that entails thinking of the product from a different viewpoint or pitching novel ideas for media usage, Cohn & Wolfe aims to make a big impact with each and every campaign we’re involved in.

In this article from PR Week, one of our recent campaigns for client Hill’s Science Diet was highlighted for its fresh take on marketing dog food. By incorporating digital components and a celebrity endorsement, the Hill’s Science Diet campaign is bringing awareness to pet nutrition and the client alike.

Hill's Science Diet has launched a campaign to promote its Ideal Balance pet food line.

Cohn & Wolfe, which has worked with Hill's since January, is leading all outreach and communications efforts. The agency is reaching out to broadcast, radio, print, and online media outlets, as well as pet, nutrition, wellness, and lifestyle bloggers to promote the campaign.

“The thing that we always try to do from a Hill's perspective is humanize pet nutrition,” said Jay Laduca, VP at Cohn & Wolfe. “There's a lot of conversation out there about natural ingredients, but what people aren't talking about in the pet-food space is the importance of the right nutritional balance of those ingredients.”

To raise awareness and educate consumers, Cohn & Wolfe facilitated a partnership between Hill's and PetMD to create “MyBowl,” a nutritional guide. A core team of four agency employees is working on the account.

Click below to read the PR Week article in full.

http://www.prweekus.com/hills-science-diet-launches-pet-nutrition-campaign/article/213165/