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Imagine more for your career
Richard Branson once said, “Business has to be involving. It has to be fun. And it has to exercise your creative instincts.” Even though I heard it years ago, I still remember that quote. I remember it because it’s what I believe.
If you don’t agree with his philosophy, maybe this will convince you: the guy owns more than 360 companies and is one of only 900 billionaires in the world. Who can argue with that?
I learned long ago that whatever life throws at you, if you can turn it into something exciting, challenging and engaging – and learn something in the process – then your life is going to be much more fulfilling. I still live by that.
That’s one of the reasons I first joined Cohn & Wolfe more than 15 years ago. I was captivated by the creative energy, the smart minds of the people around me, their relentless desire to do great work and an entrepreneurial spirit that fosters innovation. That’s the business environment I grew up in, and that’s the culture we maintain. And it must be working. We attract the best talent in the business and continue to produce award-winning campaigns for some of the biggest brands in the world. While we can’t all be billionaires like Branson, nothing can stop us from delivering the best creative in the business – and having fun while doing it.
- Donna Imperato, CEO