Chad Latz featured in PRWeek master class

Chad Latz, Cohn & Wolfe's Global Digital Media Practice Leader, was a featured expert in the Master Class section of the May issue of PRWeek. Responding to the question: How Do You Best Incorporate Offline Experiences Into Social Media Strategy? Chad explains that for marketers interested in leveraging the growing trend of location-based social media platforms, it’s important to think about the relationship between online and offline as a virtuous cycle each with the opportunity to drive behavior in the other.

Says Chad: "Brands must take into account what makes social truly social, both online and offline, and use these insights to create complete experiences for consumers."

Read Chad's full response here.