Cohn & Wolfe collects Silver Anvil accolades

New York – June 7, 2010 – Cohn & Wolfe, a leading communications agency, and its client RadioShack received a 2010 PRSA Silver Anvil Award in the “Marketing Consumer Products: Technology” for its “Educating Consumers Through the Digital Television Transition” campaign at a ceremony on June 3 in New York City. The campaign also received a Certificate of Excellence in the “Marketing Consumer Services: Technology” category. It’s been a banner awards season for Cohn & Wolfe across North America and Europe, and in particular for the RadioShack campaign. Earlier this year, it was named “Community Relations Campaign of the Year” by PRWeek in their annual awards program.

The Silver Anvil is awarded annually to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Sponsored by the Public Relations Society of America (PRSA) — the largest professional association serving the public relations industry — Silver Anvil winners contribute to the public relations body of knowledge and become a part of the history of the profession.

Cohn & Wolfe and RadioShack: Educating Consumers through the Digital Television Transition
When American broadcasting officially transitioned from analog to digital on June 12, 2009, an estimated 70 million people who owned analog television sets were at risk of losing their signals because they were uninformed or had not taken the necessary steps.  RadioShack partnered with Cohn & Wolfe to conduct a national consumer awareness and education campaign leading up to the transition which would extend RadioShack’s reputation as a trusted neighborhood electronics advisor and generate sales of converter boxes and related DTV accessories at RadioShack.

So far in 2010, Cohn & Wolfe has won two Gold SABREs at the North American SABRE Awards; three awards at the EMEA SABRE Awards; two PRSA Big Apple awards; and two major awards at the PRWeek Awards (US).

About Cohn & Wolfe
Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence.

Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.
 

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Contact:  
Cohn & Wolfe
Eric Litchfield
212-798-9509
Eric.Litchfield@cohnwolfe.com