“Build the Right Internal Team to Manage Digital” – a PRWeek Op-Ed from Rachelle Spero

In a PRWeek Op-Ed, Rachelle Spero, EVP of Cohn & Wolfe Digital Media, encourages companies to establish a cross-functional digital council to centralize the ongoing management and deployment of its strategy, policies, standards and ongoing digital training. A digital council, she says, would enable a company to “digitize” the mindset – and skillset – of their people empowering them to effectively execute the company’s overall vision and strategy.

Read the article “Build the Right Internal Team to Manage Digital”.