“Crises prompt companies to increase focus on the brand” - PRWeek

In its September issue, PRWeek examines how companies are increasingly looking to corporate branding and reputation management in the wake of several high profile crises over the last 18 months. The article features analysis from Michael Bayer, U.S. Corporate Practice Leader for Cohn & Wolfe, as well new client, Lincoln Financial. Bayer explains that corporate America has a much more sophisticated understanding of reputation as an asset, and that social media has become the “biggest player for reputation management and corporate brand."

Read the full article here.