"BrandDigital" Provides Simple Ways for Top Brands to Succeed in the Digital World

Landor Associates, one of the world's leading strategic brand consulting and design firms, has published BrandDigital: Simple Ways Top Brands Succeed in the Digital World, the latest book by Allen P. Adamson, managing director of Landor's New York office, and author of BrandSimple: How the Best Brands Keep it Simple and Succeed. Mr. Adamson demonstrates how leading brands are embracing digital technology while staying true to basic branding principles. David Kirkpatrick, senior editor of Internet and technology for FORTUNE Magazine, provides the foreword.

Based on over 100 interviews with top branding executives, Adamson provides an insightful portrait of how new digital developments are helping marketers better build and manage their brands, and why it's more important than ever for marketers to remember the most basic principles of building a powerful brand: to gain significant insights about consumers, and to establish a simple and compelling brand promise.

"BrandDigital is an excellent handbook for the twenty-first century brand manager. It is a modern world view still true to time-honored, immutable brand management concepts."
-Russ Klein, President Global Marketing, Strategy, Innovation, Burger King

"This is one of the most enjoyable, behind-the-scenes discussions of the best lessons in digital marketing. Readers can immediately take advantage of what is revealed here. Some of the best, most sage advice on the subject."
-Gary Elliott, Vice President Corporate and Brand Marketing, Hewlett-Packard

"Virtually every marketing campaign- no matter how large or small- should have some kind of online component. And every marketer needs to read BrandDigital for insightful, practical advice as to how brands can thrive in this demanding new digital world. Once again, Allen Adamson has done a truly remarkable job making sense out of an extremely complex and often confusing topic."
-Kevin Lane Keller, Professor of Marketing, Tuck School of Business, Dartmouth College

"As the pace of digital technology increases, the job of a marketer simultaneously gets more complicated and more exciting. But as Allen Adamson points out so powerfully in BrandDigital, the basic rules of brand building still apply. He shows how authentic storytelling and relevance become even more powerful for those who harness digital."
-Beth Comstock, Chief Marketing Officer, GE

"Allen Adamson is the perfect guide for how we should think about branding in the digital age. BrandDigital is the first book that shows how to build a brand collaboratively with consumers who are engaged, connected, and ready to participate."
-Mark Addicks, Chief Marketing Officer, General Mills

BrandDigital is published by Palgrave MacMillan and is available in print and e-reader format. In addition to the book, a content-rich site also launched. At www.BrandDigital.com, you can read new interviews with market leaders embracing digital technologies, view a calendar of Adamson's upcoming events, access a lexicon of terms, and link to Adamson and Kirkpatrick's blogs and profiles on sites like Facebook and LinkedIn.