Cohn & Wolfe’s Brooke Hovey Named to PRWeek’s “Top 40 Under 40”
New York/Austin – August 1, 2009 – Brooke Hovey, senior vice president in Cohn & Wolfe’s Global Digital Media Practice and newly appointed head of the agency’s Austin office, has been named to PRWeek’s “Top 40 Under 40,” an annual ranking of the communications industry’s 40 most accomplished PR professionals under the age of 40. The list includes leaders and emerging stars from the biggest agencies and corporations in the world.
Brooke already boasts a career full of impressive achievement and influence. As the lead on the ExxonMobil digital account for Cohn & Wolfe, she is helping to shape and guide the Fortune #1 company’s digital media strategy. She played an integral role in many of Dell’s social media initiatives, including IdeaStorm, an online customer community that won PRWeek’s prestigious “PR Innovation of the Year” award in 2008. In addition to her work with these and other leading brands such as Nike, RadioShack and M. D. Anderson, Brooke has contributed significantly to the agency’s overall fluency in the field by leading training programs throughout its 55-office global network.
“Brooke’s real-world experience in the early days of corporate social media programs has made her a trusted advisor to a wide-range of clients. She’s been in on the ground floor of implementation, so she can anticipate and guide companies through common challenges and decisions that rise.” said Donna Imperato, CEO of Cohn & Wolfe. “Brooke has also played a critical role in increasing our understanding of the digital landscape, helping to establish our agency as a thought leader in digital media.”
As head of Cohn & Wolfe’s Digital Media Practice in Austin, Brooke works with companies to develop and implement digital media strategies based on their business objectives, their target audiences, current online conversations surrounding their brand, and emerging channels and technologies available to them. Her expertise covers the full spectrum of digital media, including online reputation management, digital influencer relations, internal and external blogging, crowdsourcing, social networking, search engine optimization and marketing, and more. Importantly, Brooke also counsels clients on important change management issues related to digital media, such as employee training, communications policies and new measurement approaches.
About Cohn & Wolfe
Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices in North America, Europe and Asia, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines.
The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP Group plc (Nasdaq: WPPGY), one of the world's largest communications services group.
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Contact: Eric Litchfield
Cohn & Wolfe
212.798.9509
eric_litchfield@cohnwolfe.com
