Cohn & Wolfe Becomes the first BPRA agency in Western Switzerland

GENEVA – Cohn & Wolfe has become the first full member of the Association of PR Agencies in Switzerland (BPRA) from Western Switzerland. Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world’s most prolific brands. The firm has been doing business in Geneva since 2001, specializing in corporate communications, B2B, B2C, technology and healthcare communications on a national and international level.

Peter P. Knobel, President of the BPRA: “Cohn & Wolfe is the eighteenth full member admitted to the BPRA and its base from Geneva ensures that the association is now adequately represented in Western Switzerland as well. It is particularly interesting that the opportunity to obtain CMS II quality assurance certification was a factor of no small significance for Victoria Dix, Cohn & Wolfe’s Managing Director, in the agency’s decision to join the BPRA.

Association of PR Agencies of Switzerland (BPRA)
Association of PR Agencies in Switzerland (BPRA), which was founded in 1976, represents the professional interests of the leading PR agencies in Switzerland. The association, which consists of 18 communications companies and 7 members with observer status, is representative of the Swiss PR industry.

Every year, the BPRA publishes audited market statistics. The association commits itself to improving market transparency and to establishing internationally recognized quality standards in the PR industry. 14 member agencies have a quality management system that is certified according to the international, future-oriented CMS II standard.

About Cohn & Wolfe
Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices in North America, Europe and Asia, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines.

The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP plc (Nasdaq: WPPGY), one of the world's largest communications services group.