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Cohn & Wolfe launches in Philippines
Global communications agency continues remarkable growth in Asia Pacific
Manila – January 9, 2014 – Cohn & Wolfe, a leading global communications agency, today announced the opening of a new, wholly-owned office in Manila to meet growing client needs for a presence in the Philippines. The move broadens Cohn & Wolfe’s growing operations in Southeast Asia, following the agency’s Asia-Pacific expansion in China and India. The office is already operational with six employees, led by industry specialist Amiel Mendoza, who will report to Gavin Foo, Group Managing Director, Southeast Asia. Mendoza joins Cohn & Wolfe from EON, where his extensive marketing background includes work with leading global brands such as such as L’Oreal, Cirque du Soleil, McDonald’s, Kraft and Procter & Gamble.
The Philippines team will focus on the core areas of Technology, Consumer & Lifestyle and Branding, counseling Cohn & Wolfe Southeast Asia clients such as Google and Nokia. In addition to multinational clients, this region will serve as a platform for local brands and industries looking to leapfrog into the global marketplace through integrated marketing and branding solutions.
“With 100 million people, a large consumer base and a fast-emerging middle class, the Philippines cannot be ignored,” said Foo. “Our deep understanding of Asian business and culture and unparalleled global expertise and resources make Cohn & Wolfe a strong partner for global and local brands looking to penetrate this market.”
“Our Asia-Pacific teams seamlessly integrate digital, social and traditional PR practices into a single suite of high-impact communications solutions that are highly valued and desired by clients,” said Donna Imperato, Cohn & Wolfe CEO. “This is one of the reasons Cohn & Wolfe continues to be one of the fastest growing agencies in the region.”
About Cohn & Wolfe Asia Pacific
Over the past two years, Cohn & Wolfe has expanded significantly throughout Asia to provide clients with hands-on expertise in the region. Cohn & Wolfe Asia Pacific now represents leading local and multi-national brands such as Mandarin Oriental, Rolls Royce, Ruckus Wireless, Guinness, Hotels.com, Google and Dell, across a range of industries, including Automotive, Consumer, Corporate, Digital, Healthcare, Technology and Travel & Tourism. In 2011 and 2012, the agency opened offices in Jakarta, Mumbai and Delhi, and acquired two leading agencies, adding additional offices in Hong Kong, Singapore and Malaysia and increasing staff and capabilities in Beijing and Shanghai. In early 2013, Cohn & Wolfe acquired a minority stake in leading Middle East network BPG | pr, establishing offices in Dubai, Abu Dhabi, Baghdad, Doha, Jeddah and Kuwait.
About Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. Cohn & Wolfe was named Agency of the Year by PRWeek in 2013, and a Best Place to Work by Advertising Age in 2011 and 2012. The agency has more than 1,100 employees in over 50 offices across North America, EMEA and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.