Cohn & Wolfe Welcomes Laura Springer as Executive Vice President, Consumer

Springer Joins Agency’s Well-Established New York Consumer Practice

 
New York – November 13, 2017 – Cohn & Wolfe, a global integrated communications agency, welcomes Laura Springer as an Executive Vice President in its New York Consumer Practice. Springer will be partnering with Steve Bonsignore, Managing Director, New York Consumer Practice Leader, on the practice’s day-to-day operations. 
 
With 20 years of agency experience, Springer joins Cohn & Wolfe from Edelman, where she served as Senior Vice President of Edelman’s Brand Practice. Over the course of her career, she has worked with well-known brands including Heineken, Samuel Adams (Boston Beer Company), E&J Gallo Winery, Trojan Brand Condoms, Gillette (Procter & Gamble), Schick Hydro (Edgewell Personal Care) and Zippo Manufacturing Co.
 
“As our New York Consumer Practice brand roster grows, our leadership is committed to developing insight-driven integrated communications campaigns that challenge convention and spark conversation,” said Bonsignore.“Adding Laura to our team is exciting, as she brings a penchant for staff and organizational development along with the ability to challenge clients to embrace authentic content and engage with consumers in an era that demands it.”

In addition to her time at Edelman, Springer’s past positions include Managing Director at DeVries Global and Director at Burson-Marsteller.