Cohn & Wolfe wins Friends

LONDON. Tuesday, November 17th, 2009

Friends Provident, the leading life and pensions company, has chosen Cohn & Wolfe to boost its profile in consumer and personal finance media in 2010.

Cohn & Wolfe emerged victorious from a recent pitch for the Friends Provident business, and will begin working with the company this month (November).

Peter Timberlake, Head of Public Relations for Friends Provident, said:
“Friends Provident is keen to build on its existing brand awareness and foster a sound affinity with its existing and potential customers via the consumer and personal finance media. We were looking for great campaign ideas that would take forward the good work that has been done to build the Friends Provident reputation in an agency with an excellent track record in financial services and a deep understanding of our core services.”

“I am confident that the campaign proposed by Cohn & Wolfe will help us achieve our aims.”

The Friends Provident account will be led by Geoff Beattie, MD of International Corporate Affairs, and Jo Swift, Corporate Account Director of C&W London.

Geoff Beattie said:
“Friends Provident is one of the strongest and most dynamic brand names in UK financial services. We are thrilled to be working with Peter Timberlake and his team on the next stage of the company’s evolution.”

The Friends Provident account is the latest win for Cohn & Wolfe’s specialist financial services team, which includes other blue chip names such as Barclays Wealth.

Contact: Geoff Beattie, geoff.beattie@cohnwolfe.com; 0207 331 5465