Cohn & Wolfe Wins Top Public Relations Award from WPP

New York/Shanghai - Cohn & Wolfe, a leading global public relations agency, took home the top Public Relations award in WPP Group's annual WPPED Cream awards which recognizes the best work across the Group's marketing disciplines. The winning campaign created for Ford Motors China came from Cohn & Wolfe's Shanghai office.

The Ford China Excitement Challenge (CEC) featured an online reality show, Excitement 21, which took two teams across China for 21 consecutive days, promoting the energetic and adventurous spirit of the Ford brand. The wide-ranging campaign contributed to a 177% increase in sales. The campaign was also awarded the top WPP Partnership award given to work that best demonstrates cross-company collaboration. Earlier this year, the CEC campaign won Cohn & Wolfe's own top creativity award, the Charlie Farley, named after the agency's late and beloved creative director.

Said Donna Imperato, CEO of Cohn & Wolfe: "There are so many great PR agencies within WPP. To receive their top PR award is a tremendous honor and really affirms our reputation as a leading creative shop."

The campaign included a website featuring the Excitement 21 daily video broadcast with each day's activities so people could vote for "China's Most Exciting," as well as a Ford Excitement Quotient Test, excitement coaches, a searchable online database listing 101 exciting things to do in China, blogs, a press room, and BBS (Bulletin Board System). The campaign also included employee and dealer engagement events, and large-scale media events to kick off the program and update the press.

About Cohn & Wolfe

Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world's most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence.

Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top "Best Agencies to Work For" in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP Group plc (Nasdaq: WPPGY), one of the world's largest communications services group.

Contacts:
Eric Litchfield
Cohn & Wolfe
New York
212.798.9509
eric.litchfield@cohnwolfe.com