Lynn Fisher Featured in PRWeek Master Class on the Role of Research in a New Product Launch
In this PRWeek Master Class from October 2009, Lynn Fisher, Director of Brand Planning & Evaluation, details how research enables the purpose-driven creativity that’s so essential to a new product launch.
In the essay, Lynn explains that effective launch communications are developed by recognizing that it’s not only what you say, but also how your audience sees, hears, translates, and talks about it. Lynn details how to:
- pinpoint the “bulls-eye” of your communications
- explore an audience's “adoption style”
Ultimately, says Lynn, "a well-researched product has a great chance for success, but only with a well-researched, and consequently, creative communications program can it really break through."
