Rachelle Spero, EVP, Digital Media, Discusses Healthcare and Social Media at PRSA Conference
Rachelle Spero, Executive Vice President of Cohn & Wolfe Digital Media, is a featured speaker at this week’s PRSA 2009 International Conference in San Diego, CA. Rachelle participated in the session “Sphere of Influence of Key Opinion Leaders in Health Care Social Media” discussing how health care companies can leverage social media to help meet sales and marketing goals.
Rachelle Spero, Executive Vice President of Cohn & Wolfe Digital Media, is a featured speaker at this week’s PRSA 2009 International Conference in San Diego, CA. Rachelle participated in the session “Sphere of Influence of Key Opinion Leaders in Health Care Social Media” along with Kyung Han, partner, EmPower Research LLC. Rachelle and Kyung discuss how health care companies can leverage social media to help meet sales and marketing goals. Topics include identifying and engaging bloggers and other influencers, and monitoring and responding to conversations around a brand.
