Protecting brands online
Brands are developed over decades but can be dismantled in days, falling victim to the ‘viral effect’ of social media when a crisis hits.
The ability for brand adversaries to quickly mass-mobilize online has outpaced the social media maneuverability of companies to safeguard their reputation. With the memory of the Internet via ‘search’ and the potential for critics to discredit and displace brand value, an online reputation management strategy is essential. Tweets have become a quotable source in news media and the half-second news cycle requires vigilance. Our digital agility gives clients confidence that their brand reputation will be effectively managed online.
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Contact
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U.S. Digital Practice512 542 2841
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Global Digital Practice212 798 9791