Franco Guzzi

Franco Guzzi manages all operations of the Milan’s office. He acts as senior counsel to key clients, including McDonald’s, illycaffè, Asti Consortium, UPA (national association representing and protecting the interests of Italian companies investing in advertising) and other key accounts. From 2001 to 2006, Franco served as President of Assorel (Italian PR Agencies Association) and is currently a member of the Board of Directors of Confindustria-Servizi Innovativi (main national Federation representing all industries sectors). Franco spent the first 10 years building his career in operative marketing for consumer multinational companies including Kraft-General Foods and Cheseborough Ponds. He then improved his competence in PR and communications at Hill & Knowlton and, in January 1988 at Burson-Marsteller, as marketing communications manager, general manager and then as vice-president. He specialized in issue management campaigns and today is acknowledged as one of the most authoritative experts in Italy. He is currently holding communication courses at Milan’s University, IULM University and several Masters in Communication and Public Relations. Franco graduated from Milan’s State University with a Degree in Political Sciences.