Matt Stafford

Title
President, Asia-Pacific
Phone Number
+852 3665 1000
Office Location
30/F, @Convoy
169 Electric Road, North Point

Hong Kong

China
Office Name
Cohn & Wolfe

Profile

Cohn & Wolfe

30/F, @Convoy
169 Electric Road, North Point
Hong Kong
China

Tel: +852 3665 1000

matt.stafford@cohnwolfe.com

Ideas the Matter

As a young musician in several bands, Matt aspired to be the conductor of an orchestra someday.  Though this aspiration has still not been realized from a musical perspective, he has become the maestro of a very different kind of orchestra – the 12 offices of Cohn & Wolfe throughout APAC.
 
This is an ideal role for an ENFP (Extrovert, iNtuitive, Feeler, Perceiver) personality – someone who gets his energy from people, is naturally instinctive, is more alert to the feelings of team members and clients when making decisions and encourages creativity and a flexible work environment. This is why Cohn & Wolfe’s strategy in Asia is a people-first strategy. It means the firm is primarily investing in, training  and mentoring its staff. Our product is our people.  And it is why Matt has consistently achieved some of the highest staff retention rates in the markets where he has led agency teams.

Bold Brand Work

This conductor prefers to lead by example and plays many instruments in the Cohn & Wolfe orchestra, directing most of his music to our clients, who see how hands-on he is with their brands and campaigns.  Matt has advised dozens of multi-national consumer, technology and corporate brands including Huawei, Qualcomm, Hong Kong Disneyland, adidas, Asia Pulp & Paper, Dell, Bank of America and Prudential.

Creative Highlight

Several years ago, Matt was appointed Cabinet Secretary for the Australian Government, one of the most senior positions a person can be appointed to in that country without being elected. He has also served as Director Policy in the office of the Australian Prime Minister. Matt, his wife Tammy and his two young children, Zara and James, live in Hong Kong.  Zara is an avid pianist, and maybe someday she will conduct an orchestra!


History

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