Nicole Baldino

Nicole Baldino is a senior media relations specialist within the Global Healthcare Practice at Cohn & Wolfe NY.  Nicole has over nine years of agency experience with health, sports, entertainment, as well as financial and business media, with a strong emphasis on consumer health media relations and strategy.  She has worked closely with many editors and producers at national broadcast and print media outlets and has developed several relationships within the sports, entertainment, consumer health and medical community.

At Cohn & Wolfe, Nicole has been instrumental in securing high profile placements with top-tier media in many disease categories, including women’s health, depression, social anxiety, insomnia, RLS, cardiovascular disease, nutrition, pain, asthma, cancer, migraines, diabetes, oral health, influenza and childhood vaccines.  Major placements for clients include Associated Press, Reuters, Dow Jones, USA Today, San Francisco Chronicle, Philadelphia Inquirer, Metro NY, PA & Boston, Businessweek.com, Time.com, PARADE, Reader’s Digest, Better Homes & Gardens, Good Housekeeping, Self, InStyle, Fitness, Women’s Health, Cosmopolitan, Men’s Fitness, Sly Magazine, Ebony, Life & Style, CNN Headline News, Entertainment Tonight,E! News, Daily 10, Early Show, GMA Health on ABC News Now, Access Hollywood, Tony Danza Show, Megan Mullally Show, Rachael Ray Show, Martha, Late Show with David Letterman, Tonight Show with Jay Leno, More, Health, Family Circle, DailyCandy, CNN Radio, Radio Health Journal, Sports Illustrated, Football Digest, Pro-Football Weekly, “FOX & Friends,” “Mike & the Mad Dog” and many others.  Nicole has also pitched media tours and secured placements in all 50 media markets for many local market tours. 

Prior to Cohn & Wolfe, she worked as a media relations consultant for Burson- Marsteller, where she was a member of the financial marketing team charged to restructure the marketing and PR materials for financial services client, Lord Abbett.  Nicole also served as media relations specialist in the healthcare group.

Nicole started her public relations career at TSI Communications, where she was a supervisor for the IBM Global Financing (IGF) team.  For several years, she played an integral role as the account lead, providing strategic counsel to the IBM Global Financing communications and marketing teams, positioning IBM as the industry-leader in IT financing and securing high-level speaking engagements for IBM’s general manager.  Additionally, Nicole secured top-tier placements for IGF in New York Times, Industry Week, PR Week, Crain’s and many others.

Prior to TSI, Nicole served as sales-assistant at the prestigious firm of Donaldson, Lufkin and Jenrette, within their institutional accounts division. 

Nicole holds a B.A. in communications from Muhlenberg College.