The 2009 Green Brands Survey

The Green Brands study, conducted by WPP companies Cohn & Wolfe, Landor Associates and Penn, Schoen & Berland, explores consumer attitudes and perceptions towards green issues. The 2009 study, which also includes consultation from Esty Environmental Partners, surveyed nearly 6,000 people in seven countries - Brazil, China, France, Germany, India, US, and UK - and ranks 335 brands. From the state of the environment to purchasing intent of green products, ingredients, advertising, NGOs and what it means for a company to be “green,” the study reveals that while many environmental beliefs and behaviors are shared across different consumer cultures, others vary widely.

If you’re interested in learning more about how Green Brands applies specifically to your company, and to discuss the critical role of communications in developing a sustainability strategy, please contact Annie Longsworth, global sustainability practice leader, at 415.365.8521 or annie.longsworth@cohnwolfe.com.

Click here if you’d like to download the 2009 global survey results.