Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.

 

  • 22nd Jul 2014 | Posted by Charlotte Henley
    Charlotte Henley's picture
    With a network of offices in all four corners of the globe, and great work being done wherever you point to on a map, we are lucky at Cohn & Wolfe to have ample opportunities to constantly glean new ways to do our jobs better.  Taking the time to understand what is happening in other markets is an effective way to challenge ourselves to do the best for our clients and maintain a truly global outlook, and I was very excited to spend a month with our colleagues in the C&W Madrid office to do just that.
  • 2nd Jul 2014 | Posted by Joseph Borenstein
    Joseph Borenstein's picture
    For a first time visitor, Cannes Lions is quite overwhelming. The festival gathers all the inspiration and business connections that you would usually look for on your social media channels or favorite websites. It’s like someone mashed up Facebook, Twitter, YouTube, LinkedIn, Mashable, AdWeek, Campaign and Google and put it all into a crazy real life setting. Needless to say, spending five days in Cannes is exhausting, but absolutely wonderful.
  • 1st Jul 2014 | Posted by Linnéa Rinäs
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    When KOMM - “The Swedish Association of Communication Agencies” - announced earlier this year that they were arranging a national qualifying round for the international communications competition Young Lions, we were of course eager to participate. Especially since this year, for the first time ever, the competition had a PR category.
  • 27th Jun 2014 | Posted by Jeremy Baka
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    According to a presentation from The New York Times Consumer Insights Group, people share online content for five reasons.
  • 23rd Jun 2014 | Posted by Amy Inzanti
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    Millennials have been a hot topic of conversation over the past few years—how will brands market to them?  How will companies work with them?  How are we, as a society, supposed to adapt to them?  Brands have aggressively put their stock in this generation, because they are bigger spenders than their Gen X counterparts.  In addition, they are earlier in loyalty cycles than Boomers—younger Millennials tend to use the same brands as their parents, while older ones report falling off that trend, indicating that they are in the process of working out their loyalties.
  • 19th Jun 2014 | Posted by Jeremy Baka
    Jeremy Baka's picture
    A survey by The Wall Street Journal revealed that “poor writing” is the number one complaint from major employers about students with master’s degrees.  Prestigious business schools, such as Yale, MIT, Vanderbilt and Carnegie Mellon, are now placing a renewed focus on that skill.
  • 16th Jun 2014 | Posted by Marta Karlqvist
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    Arun Sudhaman has been coming to Cannes since 2009 and, in his sixth year of attendance, he’s noticed some dramatic changes since his first festival. The attendance of PR professionals has increased from only 20 – 30 attendees to 4,500, and the press center has been moved from a windowless cellar room to a bright and spacious conference facility. Not to mention the WiFi: the festival utilized one router only a few years back.
  • 22nd May 2014 | Posted by Jeremy Baka
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    According to Mark Hunter, author of the best-selling book "High-Profit Selling: Win the Sale Without Compromising on Price," the number one mistake sales people make is, "not listening to what the customerreally wants or needs."  Are you listening?  Really listening?  
  • 7th May 2014 | Posted by Ben Castrillon
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    Today marks exactly one year until the next General Election in the UK. The introduction of the Fixed Term Parliament Act, which means that UK elections will now take place every five years, has changed British politics. Parties knowing the exact date of the election in advance will lead to fewer General Elections (the average political term was previously 3 yearsand 10 months) and ensure that the incumbent party loses its advantage to call an election whenever it likes. Another, perhaps unforeseen, by-product will be much longer election campaigns. Campaigns will no longer be condensed into a whirlwind few weeks before polling day and we have already seen steadily escalating electioneering across the political spectrum.
  • 18th Apr 2014 | Posted by Chad Latz
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    What’s to be done when Mashable and Buzzfeed can get you to click on every listicle, quiz and collection of cute animals, which you will share with all of your friends via Twitter and Facebook, while issues challenging humanity (like poverty, hunger and human rights) go overlooked?