Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.


  • 15th Oct 2015 | Posted by Joseph Borenstein
    Joseph Borenstein's picture
    Day two of the ICCO Global Summit in Milan offered a packed schedule of seminars and panel discussions. The topics included facts and statistics from the PR world, creativity and the importance of communicating the truth. All discussions were indeed very interesting, but there were a few quotes that really stuck with me.
  • 15th Oct 2015 | Posted by Linnéa Rinäs
    Linnéa Rinäs's picture
    The past week, my colleague Joseph Borenstein and I were at the ICCO Global Summit in Milan, a PR conference hosted by the International Communications Consultancy Organization. The conference gathers agency leaders from all over the world – and in addition to lowering the average age by at least 10 years, Joseph and I distinguished ourselves by completely misinterpreting the dress code. Nevertheless, it was a worthwhile experience with lots of learnings and takeaways.
  • 22nd Sep 2015 | Posted by James Walker
    James Walker's picture
    After nearly a decade of internal battles about social media use at work, most companies have embraced social networks and actively use them to engage stakeholders with their corporate brand and affiliated products and services.
  • 24th Aug 2015 | Posted by Jeremy Baka
    Jeremy Baka's picture
    Imagine trying to watch a movie where the sub-titles fade on and off the screen so fast you can’t read them.  You would leave the theater frustrated and confused rather than entertained. Same for content videos.
  • 5th Aug 2015 | Posted by Kerri Allen
    Kerri Allen's picture
    Pronouns. America’s been buzzing about ‘em since Caitlyn Jenner debuted on the July cover of Vanity Fair with a new look. Before her transition, Jenner told ABC’s Diane Sawyer to continue to call him (then, Bruce) “him.”
  • 30th Jun 2015 | Posted by Kristine Newman
    Kristine Newman's picture
    At the Brand Innovator’s Brand Week conference in June, brands like Marriott, Equinox, Aeropostale, Barclays Center, Le Meridian, Alex & Ani, Gap and more got together to talk about “Mobile and Millennials”.
  • 25th Jun 2015 | Posted by Nabil Zawadi
    Nabil Zawadi's picture
    Mathematics can be complicated; we all struggle with dividing a dinner bill, let alone understanding the many advanced algorithms and formulas out there. Math helps decode the universe around us, help innovate and structure our lives, but it had a humble and rather simple beginning: understanding that two is better than one.
  • 24th Jun 2015 | Posted by Linnéa Rinäs
    Linnéa Rinäs's picture
    As a feminist, I was quite intrigued by the Cannes Lions mini-seminar titled Adam and Even better – a new testament for marketing to women. Bec Brideson, founder of Venus Comms, specializes in the female mind, and introduced the seminar by posing the question: “Why the hell do creative agencies continue to get it so wrong with generalist communication that misses the language that women speak?”
  • 22nd Jun 2015 | Posted by Joseph Borenstein
    Joseph Borenstein's picture
    Although I had an extensive list of things to see before I came to Cannes this year, the Festival has a way of getting away from you. After competing with my colleague Linnéa in this year’s PR Young Lions competition (and winning!), it seemed that the remainder of my time in Cannes went faster than ever.
  • 21st Jun 2015 | Posted by Rebecca Grant
    Rebecca Grant's picture
    The schedule of talks at Cannes on Sunday could be better described as “What’s Next?”  Each one offered a new perspective on the future.