Wolfe Tracking is Cohn & Wolfe’s all-agency blog where PR professionals across nine industry practices explain how to build, create and defend brands in the new communications landscape.
If a picture is worth a thousand words, then perhaps a video is worth a thousand times more. There’s no doubt that online video has become an essential tool for marketers. From website intros to product tutorials, and from live streaming events to episodic entertainment, brands have made video a central part of their digital marketing strategy.
As part of Bang & Olufsen’s renewed effort to highlight the brand’s quality, innovation and design characteristics, the company turned its annual report into an operatic extravaganza.
Seth Godin is the author of 11 books, including such hits as “Purple Cow” and “The Dip.” In a recent publishing challenge, Godin asked 70 innovative thinkers to come up with a 10- to 200-word essay or picture about “a big idea that matters now.” Godin turned the submissions into a free downloadable e-book packed with quick thoughts, fresh ideas and intriguing perspectives.
A study at the Wharton School, considered one of the world's preeminent business schools, reveals that group brainstorms may not be the best way to come up with ideas. Instead, researchers say, a hybrid brainstorm where people are first given time to think on their own before sharing ideas with a group resulted in more, and better, ideas.
Much of the conversation in the communications industry around BP and the disaster in the Gulf has been fixed on the PR missteps the company, and its CEO, has made to make a tragic situation even worse. And while the list is long, and the response one that will be studied for decades to come, I’m sure everyone in the business would much prefer discussing a solution to the crisis. So with that in mind, I bring to you entrepreneurial mycologist, Paul Stamets.
It’s amazing how one’s perspective can change in just a few days. For me, it happened last week at the Sustainable Brands 2010 conference. The four-day conference attracted more than 700 business leaders, innovators, and mavericks committed to learning, developing, refining and implementing sustainable strategies in one way or another. Hearing about the many ways people are approaching sustainability expanded my view and validated its value as a business objective for companies.
At the end of a networking event last night at the Sustainable Brands conference, Annie Longsworth, Head of Cohn & Wolfe’s Sustainability Practice, held up a Flip camera and with a wry smile asked: “What’s funny about sustainability?” I wasn’t sure if it was the pressure of being filmed or if there just isn’t anything funny about it, but for a few uncomfortable seconds, I was stumped.
Last month I had the pleasure of moderating a panel called “Something Regulated” hosted by Digital Somethings, Business Development Institute, and Pfizer. The panel consisted of a dynamic group of communicators responsible for driving social media in their organizations.
Whether on the agency or client side we all endeavor to honor best practices in social media… to offer something of value to our online stakeholders that encourages sharing, doesn't intrude on the community, and ultimately, helps build our [client’s] brands.
It’s easy to forget that the term “social” is as much intended to describe behavior as it is a reference to the media or platform. In the May issue of PRWeek, I had the pleasure of sharing my perspective on the best way to incorporate offline experiences into a social media strategy to encourage engagement. As I was thinking it over, perhaps the real question was “How can social media create engagement in a way that produces offline behavior?”
As Cohn & Wolfe’s Creative Director, Marc has created award-winning, innovative brand marketing programs for clients such as MasterCard, Panasonic, FedEx, Yahoo!, Visa, Ford, Samsung, Tropicana, Norelco, Frito-Lay, Michelin and Wisk. He thinks outside the box, shifts paradigms, changes the game, and never uses clichés. He brings fresh thinking to every...
Recent Posts
The Ever-Elusive Creativity Yardstick
Marc Loses His Mind
The Very First Project Mayhem Reader Contest!!!
Brandan Orsatti
Brandan Orsatti joined Cohn&Wolfe (C&W) in February 2007 and has since supported a variety of clients, including Nike, LIVESTRONG, Remy Martin Cognac, Colgate and the World Baseball Classic (WBC). As a senior account executive in the consumer practice, Brandan has conducted media events for the 2008 USA Olympic basketball team,...
Recent Posts
Sasha Fedulow
Sasha Fedulow is an Account Executive at Cohn & Wolfe, where she serves as a member of the Entertainment, Healthcare and Sustainability practices. Sasha is currently working on helping launch a breakthrough television entertainment service. She also works with Doubletree Hotels on their Teaching Kids to CARE program, an educational...
Erik Graadt van Roggen
Managing Director, C&W Benelux
Erik Graadt van Roggen (40) is managing director at Cohn & Wolfe Benelux. After graduating from the University of Amsterdam with a B.A. in Communication Science, Erik hosted the tv show “Startbaan” at the local Amsterdam tv station AT5. Since 1994, Erik has held a variety of roles in marketing,...
Recent Posts
PR in tijden van crisis
Katherine Axt
Katherine (Kate) Axt is an Account Director in the healthcare group at Cohn & Wolfe with eight years of experience applying award-winning marketing communications programs to national and global clients in multiple industries.
Kate’s experience in healthcare spans some of the largest pharmaceutical companies, including Boehringer Ingelheim. Her work includes brands...
Mike Manning
Mike Manning is an account director with Cohn & Wolfe’s technology practice, and has been responsible for formulating strategy and leading execution of PR campaigns for industry leaders including Panasonic, Joost, 24/7 Real Media and Spot Runner.
Mike has successfully raised the profile for clients in a number of industries including...
Recent Posts
Wii Have a Winner
Democrats Leading Comfortably in Online Politics
ProfNet vs. HARO….vs. Twitter?
Chris Knight
Chris Knight is a vice president with Cohn & Wolfe’s Technology practice. He has more than a decade of PR experience including national consumer campaigns, digital media, consumer electronics, wireless/online services, software and product reviews programs and corporate communications. Prior to his PR career, he worked in print and broadcast...
Recent Posts
The Power of the Fob
Me, My Fabrik and the Easter Bunny
Video Impact Meets Social Web
Almudena Alonso
Directora General
Almudena Alonso is responsible for the growth, management and strategic direction of the Spanish operation. Additionally, she acts as senior counselor to a number of strategic clients.
...
Recent Posts
Mal momento para los medios, ¿Problema u oportunidad para las Relaciones Públicas?
QUEREMOS CAPTAR SU ATENCIÓN
¿Economía versus ecología?
Francesco Paciocco
Francesco is a Senior Account Executive in the Digital Media Practice with Cohn & Wolfe. He collaborates in the development of targeted digital media strategy for such clients as MasterCard and Colgate-Palmolive dividing his time between consumer and healthcare initiatives. He diligently analyzes online conversations surrounding agency clients and recommends outreach...
Recent Posts
Catching up with The Consumerist
4 Things Your Brand Needs to Know About Online Video Right Now
Geoff Beattie
Corporate Practice and Energy Practice Leader
Geoff Beattie is responsible for all of Cohn & Wolfe’s global practices, with the goal of developing the highest level of expertise in different sectors and disciplines. He is also the leader of Cohn & Wolfe’s new Global Energy Practice. As head of the Energy Practice, Geoff’s mission is to...
Recent Posts
Oscar helps California fight fluorescent light pollution
What’s a hip investor?
Gap’s eco strategies
Lindsey Boyle
Lindsey Boyle joined Cohn & Wolfe in June 2006 and currently serves as a Senior Account Executive in the Consumer practice.
Lindsey pursues her passion for fashion and style by servicing the Payless ShoeSource account. She has built relationships with members of the women’s fashion and beauty media through her daily...
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