Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.

Gocial? Soggle? How a social Google will (or won’t) work for brands

Posted on: 1st Feb 2012 | Posted by Christianna Giordano

Google has changed the world again, or at least expects to, with the release of Search Your World. What exactly IS Search Your World? Google describes the new feature as improved search results that include photos, posts and more from you and your friends. What does this mean for digital tactics?
In the Den with Pete Cashmore

Posted on: 26th Jan 2012 | Posted by Julie Matic

In the Den with Cohn & Wolfe features short video discussions with thought leaders from all walks of life; be they digital geeks, creative catalysts or branding warriors. In our inaugural video, we’re In the Den with Mashable founder and CEO Pete Cashmore.
Time after time: Pinterest keeps you looking

Posted on: 20th Jan 2012 | Posted by Masha Murakhovsky

I’m an avid user of many social platforms. However, I shy away from some for fear that I may become slightly obsessed with logging on and engaging for hours on end. As 2012 started, I turned over a new leaf and registered for Pinterest. For those not familiar with the site, it acts like a digital pin board, allowing subscribers to chronicle photos, products and items of interest known as “pinning.”
Braink Blink: Do you REALLY need that brainstorm?

Posted on: 18th Jan 2012 | Posted by Jeremy Baka

Susan Cain in The New York Times suggests that solitude is better than “group think” when it comes to creating ideas. Her examples of creative loners range from Sir Isaac Newton and Picasso to Jesus and Buddha. Cain says studies show brainstorms can actually hurt ideation, due to shy, lazy, or overly dominant participants.
Brain Blink: Millennial NOTs

Posted on: 13th Jan 2012 | Posted by Jeremy Baka

A survey of 5,000 Millennials (16-28) by the "Mr. Youth" agency found that they are a bunch of NOTs.
Eco-Wolfe

Posted on: 12th Jan 2012 | Posted by Eco Wolfe

Eco-Wolfe is Cohn & Wolfe’s window into the world of sustainability, providing breaking eco-news stories, showcasing green brand initiatives and sharing tips for how we can all lead a more eco-friendly life. At Cohn & Wolfe, sustainability communications is not only an area of expertise, it is our passion. Eco-Wolfe aims to bring light to sustainability issues, recognize the companies and media that help drive sustainability and make our world, and yours, a little “greener” in the process.
Luxury retail gets social with F-commerce

Posted on: 6th Jan 2012 | Posted by Grace Flanders

Designers and retailers are wasting no time climbing aboard the Facebook commerce bandwagon, and who could blame them? Facebook commerce, or F-commerce, is at the forefront of every retailer’s mind as a way to convert intangible “likes” into profitable purchases.
Brain Blink: That Jacket is Hurting Your Brand

Posted on: 5th Jan 2012 | Posted by Jeremy Baka

Lowering prices is not a brand strategy that builds differentiation – any brand can lower a price. Powerful brands, such as Apple, focus on the emotional aspects of design, imagination and creativity rather than price.
Proceed with caution: Digital missteps

Posted on: 27th Dec 2011 | Posted by Suzanne Raouf

It only takes one controversial tweet to spark hundreds of responses from an enraged audience. Twitter can be a ticking time bomb for celebrities and brands alike, just waiting for one digital misstep, followed by an explosion of backlash.
What brands can learn about social media from Coco Chanel

Posted on: 22nd Dec 2011 | Posted by Christianna Giordano

When Coco Chanel said, “Simplicity is the keynote of all true elegance”, I doubt anyone thought she was speaking about social media. When pushing through the digital clutter, I think we all have wished, at one point, that brands would take a hint from Chanel and scale back.