Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.

 

  • 24th Aug 2015 | Posted by Jeremy Baka
    Jeremy Baka's picture
    Imagine trying to watch a movie where the sub-titles fade on and off the screen so fast you can’t read them.  You would leave the theater frustrated and confused rather than entertained. Same for content videos.
  • 5th Aug 2015 | Posted by Kerri Allen
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    Pronouns. America’s been buzzing about ‘em since Caitlyn Jenner debuted on the July cover of Vanity Fair with a new look. Before her transition, Jenner told ABC’s Diane Sawyer to continue to call him (then, Bruce) “him.”
  • 30th Jun 2015 | Posted by Kristine Newman
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    At the Brand Innovator’s Brand Week conference in June, brands like Marriott, Equinox, Aeropostale, Barclays Center, Le Meridian, Alex & Ani, Gap and more got together to talk about “Mobile and Millennials”.
  • 25th Jun 2015 | Posted by Nabil Zawadi
    Nabil Zawadi's picture
    Mathematics can be complicated; we all struggle with dividing a dinner bill, let alone understanding the many advanced algorithms and formulas out there. Math helps decode the universe around us, help innovate and structure our lives, but it had a humble and rather simple beginning: understanding that two is better than one.
  • 24th Jun 2015 | Posted by Linnéa Rinäs
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    As a feminist, I was quite intrigued by the Cannes Lions mini-seminar titled Adam and Even better – a new testament for marketing to women. Bec Brideson, founder of Venus Comms, specializes in the female mind, and introduced the seminar by posing the question: “Why the hell do creative agencies continue to get it so wrong with generalist communication that misses the language that women speak?”
  • 22nd Jun 2015 | Posted by Joseph Borenstein
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    Although I had an extensive list of things to see before I came to Cannes this year, the Festival has a way of getting away from you. After competing with my colleague Linnéa in this year’s PR Young Lions competition (and winning!), it seemed that the remainder of my time in Cannes went faster than ever.
  • 21st Jun 2015 | Posted by Rebecca Grant
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    The schedule of talks at Cannes on Sunday could be better described as “What’s Next?”  Each one offered a new perspective on the future.
  • 21st Jun 2015 | Posted by Marta Marquez
    Marta Marquez's picture
    Health is defined as “the state of being free from illness or injury”.  But Health means different things to different people. It is both physical and emotional; the most human thing there is. The 2015 Cannes Lions Health Festival showcased some of the most creative, human and deeply moving healthcare campaigns from across the world. Here are a few of the best examples. 
  • 13th May 2015 | Posted by Wolfgang Lünenbürger
    Wolfgang Lünenbürger's picture
    It’s a modern myth in the communications industry that being loud and exceptional is the (only) way to get attention for your messages. This myth is true for all pillars of communications, I believe – but especially for PR.
  • 4th May 2015 | Posted by Kerri Allen
    Kerri Allen's picture
    It’s not often that you hear about “the cotton curtain” in modern tech circles. The phrase — referring to the political and social division of race between the American South and the rest of the country — feels pretty antiquated. But a vast political and social division still exists in public relations and the all-powerful tech world.