Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.

In the Den with Chris Frantz

Posted on: 21st May 2012 | Posted by Joe Gorelick

Today we're In the Den with Chris Frantz, multi-Grammy Award winner, Rock and Roll Hall of Fame member, drummer and co-founder of the Talking Heads and Tom Tom Club. Chris opens up about social media and the new realities for musicians living in this digital age. More exclusive video to come, but until then, enjoy part one.
Brain Blink: Cereal can't bring you salvation

Posted on: 16th May 2012 | Posted by Jeremy Baka

It's important to take the role of brand communication seriously – but not so seriously that all rational perspective is lost. When developing strategies and messaging, don’t forget that car brands, cereal brands, quick service brands, etc. are still just brands.
Eco-Wolfe

Posted on: 4th May 2012 | Posted by Eco Wolfe

Eco-Wolfe is Cohn & Wolfe’s window into the world of sustainability, providing breaking eco-news stories, showcasing green brand initiatives and sharing tips for how we can all lead a more eco-friendly life. At Cohn & Wolfe, sustainability communications is not only an area of expertise, it is our passion. Eco-Wolfe aims to bring light to sustainability issues, recognize the companies and media that help drive sustainability and make our world, and yours, a little “greener” in the process.
In the Den with Thomas Kelly

Posted on: 24th Apr 2012 | Posted by Suzanne Raouf

Today we're In the Den with Thomas Kelly, Co-Founder, CMO and Director of Culinary Development at one of our favorite NYC food trucks, Mexicue. Needless to say, Thomas wears many hats, but he took a moment away from the lunchtime rush to talk to us a little about Mexicue’s crowdsourced menu and social media best practices in the culinary industry.
Brain Blink: No one ever "presented" the iPhone

Posted on: 17th Apr 2012 | Posted by Jeremy Baka

According to Walter Isaacson, author of the book "Steve Jobs,” one of the first things Jobs did after his return to Apple was ban PowerPoint.
Eco-Wolfe

Posted on: 13th Apr 2012 | Posted by Eco Wolfe

Eco-Wolfe is Cohn & Wolfe’s window into the world of sustainability, providing breaking eco-news stories, showcasing green brand initiatives and sharing tips for how we can all lead a more eco-friendly life. At Cohn & Wolfe, sustainability communications is not only an area of expertise, it is our passion. Eco-Wolfe aims to bring light to sustainability issues, recognize the companies and media that help drive sustainability and make our world, and yours, a little “greener” in the process.
In the Den with Jennifer Diamond

Posted on: 4th Apr 2012 | Posted by Julie Matic

From her love of Instagram to social media’s effect on event production and execution, Event Marketing Manager at Mashable Jennifer Diamond really knows her stuff. We caught up with her at our Digital Passport: Navigating the World’s Social Media event during New York’s Social Media Week 2012, to talk abouthow social media has changed event planning, what social platform will be hottest in 2012 and her new love for Instagram.
Brain Blink: Let a consumer feel you

Posted on: 29th Mar 2012 | Posted by Jeremy Baka

According to the latest neuroscience research, the brain makes no distinction between reading about an experience and encountering it. Subsequently, more than just delivering information, carefully crafted sentences can provide an actual "experience" for readers.
In the Den with Carol Cain

Posted on: 28th Mar 2012 | Posted by Julie Matic

Today we’re In the Den with Carol Cain, founder & publisher of NYCityMama.com. NYCityMama.com has become the toast of the blogosphere lately, boasting accolades such as Babble’s Top 100 Mom Blogs, NewYork101.net’s Top 101 New York Travel Blogs and Family Travel’s raveable Travel Guru. We’re addicted to her family friendly tales of travel and food and think you will to. Turn up your volume and enjoy a front row view of our conversation with Carol.
Amazing hyperlocal technicolor dream bloggers sound off

Posted on: 27th Mar 2012 | Posted by Stephen Brown

This week Cohn & Wolfe Atlanta helped underscore the importance of hyperlocal journalism in grassroots engagement by linking corporations, institutions and agency communications practitioners with Georgia-based bloggers at a PRSA|GA breakfast meeting. A spoonful of citizen journalism met a dollop of local color for a program that helped businesses recognize important findings about how bloggers like to be approached and activated.