Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.


  • 29th Oct 2014 | Posted by Geoff Beattie
    Geoff Beattie's picture
    To help brands understand the continuing relevance and evolution of authentic communication, Cohn & Wolfe launched the most recent in our series of original studies about authentic brands at The Holmes Report’s 2014 Global PR Summit in Miami. 
  • 3rd Oct 2014 | Posted by Jim Joseph
    Jim Joseph's picture
    I'm a sucker for a good concept, especially one that gets me thinking. Which is why I enjoyed interviewing Lisa Pearson, the CMO at Bazaarvoice, this week during Advertising Week here in New York. She talked about the "frictionless" economy.  Given that their technology platform fuels customer comments, reviews, ratings, and content for e-commerce, then clearly she's an expert on the topic.
  • 25th Aug 2014 | Posted by Jeremy Baka
    Jeremy Baka's picture
    There are a million reasons why the wildly popular “ALS Ice Bucket Challenge” would never have survived client scrutiny, or perhaps even our own.
  • 23rd Jul 2014 | Posted by Vicky Lewko
    Vicky Lewko's picture
    What if a trip to the doctor was as easy as sitting down to your computer at home? Virtual health applications and conversational agents are aiming to provide this level of convenience to patients, transforming the way healthcare is delivered. We sat down with Timothy Bickmore, Researcher and Associate Professor at Northeastern University, to talk about the role of virtual health applications as well as the limitations and possibilities this technology has to offer.
  • 22nd Jul 2014 | Posted by Charlotte Henley
    Charlotte Henley's picture
    With a network of offices in all four corners of the globe, and great work being done wherever you point to on a map, we are lucky at Cohn & Wolfe to have ample opportunities to constantly glean new ways to do our jobs better.  Taking the time to understand what is happening in other markets is an effective way to challenge ourselves to do the best for our clients and maintain a truly global outlook, and I was very excited to spend a month with our colleagues in the C&W Madrid office to do just that.
  • 2nd Jul 2014 | Posted by Joseph Borenstein
    Joseph Borenstein's picture
    For a first time visitor, Cannes Lions is quite overwhelming. The festival gathers all the inspiration and business connections that you would usually look for on your social media channels or favorite websites. It’s like someone mashed up Facebook, Twitter, YouTube, LinkedIn, Mashable, AdWeek, Campaign and Google and put it all into a crazy real life setting. Needless to say, spending five days in Cannes is exhausting, but absolutely wonderful.
  • 1st Jul 2014 | Posted by Linnéa Rinäs
    Linnéa Rinäs's picture
    When KOMM - “The Swedish Association of Communication Agencies” - announced earlier this year that they were arranging a national qualifying round for the international communications competition Young Lions, we were of course eager to participate. Especially since this year, for the first time ever, the competition had a PR category.
  • 27th Jun 2014 | Posted by Jeremy Baka
    Jeremy Baka's picture
    According to a presentation from The New York Times Consumer Insights Group, people share online content for five reasons.
  • 23rd Jun 2014 | Posted by Amy Inzanti
    Amy Inzanti's picture
    Millennials have been a hot topic of conversation over the past few years—how will brands market to them?  How will companies work with them?  How are we, as a society, supposed to adapt to them?  Brands have aggressively put their stock in this generation, because they are bigger spenders than their Gen X counterparts.  In addition, they are earlier in loyalty cycles than Boomers—younger Millennials tend to use the same brands as their parents, while older ones report falling off that trend, indicating that they are in the process of working out their loyalties.
  • 19th Jun 2014 | Posted by Jeremy Baka
    Jeremy Baka's picture
    A survey by The Wall Street Journal revealed that “poor writing” is the number one complaint from major employers about students with master’s degrees.  Prestigious business schools, such as Yale, MIT, Vanderbilt and Carnegie Mellon, are now placing a renewed focus on that skill.