Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.


  • 18th Apr 2014 | Posted by Chad Latz
    Chad Latz's picture
    What’s to be done when Mashable and Buzzfeed can get you to click on every listicle, quiz and collection of cute animals, which you will share with all of your friends via Twitter and Facebook, while issues challenging humanity (like poverty, hunger and human rights) go overlooked?
  • 16th Apr 2014 | Posted by Katy Richardson
    Katy Richardson's picture
    UK political headlines over the last week were dominated by the rumbling criticism and eventual resignation of Culture Secretary Maria Miller, a relatively uncommon occurrence under Prime Minister David Cameron.
  • 2nd Apr 2014 | Posted by Ethan Kraus
    Ethan Kraus's picture
    When the Dominique Ansel Bakery married the croissant with the donut, they invented something new, something innovative but most importantly, something that people wanted so much, they would wait in line for it. Ben Lerer, the founder of Thrillist, did the same for digital media, making something new that was greater than the sum of its parts and truly profitable.
  • 20th Mar 2014 | Posted by Ethan Kraus
    Ethan Kraus's picture
    Vision Critical, Crowd Companies and Discovery Communications attempted to understand where there are gaps in the current analytical measurement tools of social media platforms.
  • 19th Mar 2014 | Posted by Jeremy Baka
    Jeremy Baka's picture
    According to creativeguerillamarketing.com, experiential marketing budgets increased by 7.6% in 2013 and are expected to surge even more in 2014.  Though PR agencies have been orchestrating “stunts” for decades, today’s advanced technology and sophisticated thinking gives brands a chance to immerse customers in the experience.
  • 12th Mar 2014 | Posted by Vicky Lewko
    Vicky Lewko's picture
    The final day of SXSW brought more of the sessions and events the Cohn & Wolfe team has grown accustomed to in the past few days. This year’s conference flew by – we hope you enjoyed reading about our experiences as much as we enjoyed bringing them to you.
  • 10th Mar 2014 | Posted by Vicky Lewko
    Vicky Lewko's picture
    SXSW rolled into day three going strong, with plenty of sessions and parties happening to keep our team busy all day and night. Wondering what we were up to?  Read on for some highlights from our experiences.
  • 10th Mar 2014 | Posted by Jim Joseph
    Jim Joseph's picture
    I don’t think I’m alone here … I get virtually all of my news from social media.  Not sure I should be proud of that behavior, but it’s true.  I scan my newsfeed throughout the day and only click on what’s interesting to me in the moment.  Even if I don’t click though, I’m still getting all the headlines I need to keep me aware.
  • 9th Mar 2014 | Posted by Vicky Lewko
    Vicky Lewko's picture
    Day two of SXSW brought a lot a rain, but that didn’t stop the Cohn & Wolfe team from diving into a day of fun events, interesting panels and of course, breakfast tacos. Here’s the lowdown on what we experienced.
  • 8th Mar 2014 | Posted by Vicky Lewko
    Vicky Lewko's picture
    Friday kicked off the official start of SXSW Interactive and the Cohn & Wolfe team was out in full force. We’ll be bringing you our impressions from key sessions throughout the conference, as well as the trends we feel could impact  your business.  We’re excited to see what develops this year!