Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.


  • 11th Jul 2016 | Posted by Kerri Allen
    Kerri Allen's picture
    From the president of the United States to a Shakespearean character to a ghostbuster, there are some roles that we don’t automatically envision women occupying.
  • 29th Jun 2016 | Posted by Linnéa Rinäs
    Linnéa Rinäs's picture
    Can PR and marketing be a force for good?
  • 29th Jun 2016 | Posted by Marta Karlqvist
    Marta Karlqvist's picture
    Following the amazing week that Cohn & Wolfe Sweden had at the 2016 Cannes Lions International Festival of Creativity for “The Swedish Number” campaign, Marta Karlqvist, leader of Cohn & Wolfe’s Nordic region, gives us an inside look into the execution of this award-winning idea.
  • 29th Jun 2016 | Posted by Jenny Runnacles
    Jenny Runnacles's picture
    I'm on the flight home from my first Cannes Lions trying to figure out how to bottle the euphoric inspiration I felt during the festival and share it with my colleagues back in the London.
  • 27th Jun 2016 | Posted by Laura Bevan
    Laura Bevan's picture
    There was one thing that was completely inescapable during this Cannes Lions festival. Not bottles of rosé, not sunburnt ad execs, not even the infamous Gutter Bar. It was virtual reality.
  • 22nd Jun 2016 | Posted by Felicity Haslehurst
    Felicity Haslehurst's picture
    As a healthcare communications professional, I’ve been looking forward to attending Cannes to be inspired by the amazing work happening within the healthcare industry and the increased creativity caused by advances in technology.
  • 21st Jun 2016 | Posted by Emma-Naomi Vanbraningen
    Emma-Naomi Vanbraningen's picture
    A user-centric approach in marketing may seem like a relatively obvious concept, but it’s often entirely overlooked and overcomplicated. At my first day at Cannes, this was an undercurrent theme of two talks I attended, and the explicit theme of a third.
  • 20th Jun 2016 | Posted by Jim Joseph
    Jim Joseph's picture
    We talk all the time about how the lines between agency disciplines are blurring.
  • 23rd May 2016 | Posted by Jim Joseph
    Jim Joseph's picture
    Today, the PR Council announces the team that we will be sending to Cannes next month to represent the United States in the International Cannes Young Lions competition.
  • 12th May 2016 | Posted by Charlotte Henley
    Charlotte Henley's picture
    Perhaps one of the defining trends of communications in the last decade has been the ever-blurring lines between PR, content marketing, digital advertising, social strategy and everything in between.