Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.

 

  • Want more creative credit? Ignore the lines
    19th Jun 2013 | Posted by Steve Bonsignore
    Steve Bonsignore's picture
    My daughter is not even two years old, so the concept of coloring inside the lines hasn’t been broached. Lines seem pointless right now. The more I think about it, the more I ponder whether we should ever introduce them. I’m not a child developmental expert, but the resonance of those rallying to “forget-the-lines” is growing stronger. Anecdotal and scientific data backs them up and suggests that America’s increasingly standardized approach to creativity is stifling its development. 
  • If they come, we will build it
    14th Jun 2013 | Posted by Katy Kelley
    Katy Kelley's picture
    Companies like Google and Macy’s became globally recognizable brands by innovating their customer touch point programs well before the game changed. As Google’s Tim Reis put it, “To plan for the current state is to plan for the past.” In other words, long meetings to discuss what’s now happening in the digital space won’t help when a program is executed six months later. Presenters at the 2013 Integrated Marketing Week all echoed the same message: to really make an impact and disrupt the status quo, marketers need to get to the ‘so what, now what’ part of their roles faster.
  • Discussing transparency behind closed doors
    14th Jun 2013 | Posted by Scott Brodie
    Scott Brodie's picture
    Next week, the G8 group of nations meet in Northern Ireland’s Lough Erne, County Fermanagh to discuss global issues including advancing trade, ensuring tax compliance and promoting greater transparency. The latter is particularly relevant, as the summit comes in the wake of the furor surrounding the NSA PRISM leak, and the resultant concerns about how governments and corporations around the world use private data.
  • Brain Blink: Stop concentrating or you’ll never solve that problem
    31st May 2013 | Posted by Jeremy Baka
    Jeremy Baka's picture
    Composer Igor Stravinsky did headstands. Maya Angelou reads the bible and has a sip or two of sherry. Others take extensive breaks or go for long walks. In her new book, Daily Rituals: How Artists Work, author Mason Currey chronicles the creative habits of renowned artists, writers, composers and philosophers.
  • In the Den with John Gerzema
    20th May 2013 | Posted by Christianna Giordano
    Christianna Giordano's picture
    Today we're In the Den with John Gerzema, Executive Chairman, BAV Consulting & Co-Author of The Athena Doctrine. The whole world is hot on “gendered” traits in the workplace and Gerzema is leading the charge.
  • Navigating broadcast media: A visit to the BBC and Sky News
    13th May 2013 | Posted by Charlotte Henley
    Charlotte Henley's picture
    As PR professionals, media relations is at the heart of what we do, and at Cohn & Wolfe, we understand the importance of making sure these relations extend across the spectrum – from print media to online to broadcast. While meeting journalists in any capacity is always a useful exercise, nothing beats going to see them in their natural habitat, so last week some of the London corporate team went to catch up with contacts at two of the homes of the British broadcasting industry – the BBC and Sky.
  • Backbench to the future: Cameron faces familiar challenge from within
    9th May 2013 | Posted by Katy Richardson
    Katy Richardson's picture
    Last week saw local elections held around the UK, with media and political attention focused on the more than 300 local council seats lost by the Conservative Party and the success of the UK Independence Party. UKIP, formed to oppose integration with the European Union and once described by Prime Minister David Cameron as ‘fruitcakes’, increased its number of councillors from 6 to 139, highlighting an antipathy towards the three mainstream political parties amongst much of the electorate.
  • Brand as publisher? Still more to learn
    26th Apr 2013 | Posted by Brooke Hovey
    Brooke Hovey's picture
    Mashable just published the results of a new study by social media startup, Nestivity, which identifies the top 25 most engaged brands on Twitter. The study attributes their success to two-way engagement, use of multi-media, appropriate frequency and timeliness. However, as I scan the top 25, something else strikes me: More than half of the top 25 brands are media companies.
  • How to handle marketing during a tragedy
    26th Apr 2013 | Posted by Jim Joseph
    Jim Joseph's picture
    Now that many brands have become a part of the social media community, they find themselves in the middle of a discussion about current events – many of which, unfortunately, have beennatural disasters and manmade tragedies.In the aftermath of such events, it’s important to take a step back and question how best to handle these situations. Lately, I’ve had a lot of business owners and brand managers turn to me and ask: What do I do when tragedy strikes?
  • Brain Blink: The 16 percent
    25th Apr 2013 | Posted by Jeremy Baka
    Jeremy Baka's picture
    Some reports suggest there are more than 500,000 active social media sites around the world.  That means hundreds of millions of users (including brands) are posting, pinning and pontificating online.  And that equals one thing: clutter.

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