Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.

 

  • In the Den with John Gerzema
    20th May 2013 | Posted by Christianna Giordano
    Christianna Giordano's picture
    Today we're In the Den with John Gerzema, Executive Chairman, BAV Consulting & Co-Author of The Athena Doctrine. The whole world is hot on “gendered” traits in the workplace and Gerzema is leading the charge.
  • Navigating broadcast media: A visit to the BBC and Sky News
    13th May 2013 | Posted by Charlotte Henley
    Charlotte Henley's picture
    As PR professionals, media relations is at the heart of what we do, and at Cohn & Wolfe, we understand the importance of making sure these relations extend across the spectrum – from print media to online to broadcast. While meeting journalists in any capacity is always a useful exercise, nothing beats going to see them in their natural habitat, so last week some of the London corporate team went to catch up with contacts at two of the homes of the British broadcasting industry – the BBC and Sky.
  • Backbench to the future: Cameron faces familiar challenge from within
    9th May 2013 | Posted by Katy Richardson
    Katy Richardson's picture
    Last week saw local elections held around the UK, with media and political attention focused on the more than 300 local council seats lost by the Conservative Party and the success of the UK Independence Party. UKIP, formed to oppose integration with the European Union and once described by Prime Minister David Cameron as ‘fruitcakes’, increased its number of councillors from 6 to 139, highlighting an antipathy towards the three mainstream political parties amongst much of the electorate.
  • Brand as publisher? Still more to learn
    26th Apr 2013 | Posted by Brooke Hovey
    Brooke Hovey's picture
    Mashable just published the results of a new study by social media startup, Nestivity, which identifies the top 25 most engaged brands on Twitter. The study attributes their success to two-way engagement, use of multi-media, appropriate frequency and timeliness. However, as I scan the top 25, something else strikes me: More than half of the top 25 brands are media companies.
  • How to handle marketing during a tragedy
    26th Apr 2013 | Posted by Jim Joseph
    Jim Joseph's picture
    Now that many brands have become a part of the social media community, they find themselves in the middle of a discussion about current events – many of which, unfortunately, have beennatural disasters and manmade tragedies.In the aftermath of such events, it’s important to take a step back and question how best to handle these situations. Lately, I’ve had a lot of business owners and brand managers turn to me and ask: What do I do when tragedy strikes?
  • Brain Blink: The 16 percent
    25th Apr 2013 | Posted by Jeremy Baka
    Jeremy Baka's picture
    Some reports suggest there are more than 500,000 active social media sites around the world.  That means hundreds of millions of users (including brands) are posting, pinning and pontificating online.  And that equals one thing: clutter.
  • In the Den with John Yembrick
    24th Apr 2013 | Posted by Chad Latz
    Chad Latz's picture
    We were honored to sit down with John Yembrick, NASA’s social media manager, at SXSW this year to discuss NASA’s leading social media programs, and what it’s like to work on campaigns that are literally out of this world.
  • In the Den with Ian Greenleigh
    16th Apr 2013 | Posted by Brooke Hovey
    Brooke Hovey's picture
    Did you ever get a job by taking out a Facebook ad? Ian Greenleigh, Bazaarvoice’s Senior Manager of Social and Content Strategy, did. Ian sat down with us to talk about the strategies he explores in his book The Social Media Side Door and how social media acts as a path to the world’s most influential people.
  • Butterfly effect of our own: How awareness of ethical inanity can be a catalyst for change
    16th Apr 2013 | Posted by Gudjon Palsson
    Gudjon Palsson's picture
    The prelude to the current financial difficulties the world is facing may be traced to the collapse of Lehman Brothers in 2008 which initiated the global financial crisis and the recession that followed. Little did the people of Iceland know that the Bear Sterns’ collapse would catapult three large Icelandic, and internationally operating, banks into default, leaving the bill with the population of only 330,000 people.
  • Ten things brand marketers can learn from Roger Ebert
    8th Apr 2013 | Posted by Stephen Brown
    Stephen Brown's picture
    I was in middle school when I first exchanged letters with Roger Ebert, one of the most engaging journalists I’ve had the pleasure to encounter.  He wrote back with an epistle of encouragement about careers in media and communications, sharing his own scrappy rise from obscure beats at local papers to prominent posts at The Chicago Sun-Times, PBS and later syndication. He shared the importance of “sweating the small stuff” and attending to the particulars that will help illuminate a bigger picture. “Details matter!” was a point that stuck with me.

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