Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.


  • 30th Jun 2015 | Posted by Kristine Newman
    Kristine Newman's picture
    At the Brand Innovator’s Brand Week conference in June, brands like Marriott, Equinox, Aeropostale, Barclays Center, Le Meridian, Alex & Ani, Gap and more got together to talk about “Mobile and Millennials”.
  • 25th Jun 2015 | Posted by Nabil Zawadi
    Nabil Zawadi's picture
    Mathematics can be complicated; we all struggle with dividing a dinner bill, let alone understanding the many advanced algorithms and formulas out there. Math helps decode the universe around us, help innovate and structure our lives, but it had a humble and rather simple beginning: understanding that two is better than one.
  • 24th Jun 2015 | Posted by Linnéa Rinäs
    Linnéa Rinäs's picture
    As a feminist, I was quite intrigued by the Cannes Lions mini-seminar titled Adam and Even better – a new testament for marketing to women. Bec Brideson, founder of Venus Comms, specializes in the female mind, and introduced the seminar by posing the question: “Why the hell do creative agencies continue to get it so wrong with generalist communication that misses the language that women speak?”
  • 22nd Jun 2015 | Posted by Joseph Borenstein
    Joseph Borenstein's picture
    Although I had an extensive list of things to see before I came to Cannes this year, the Festival has a way of getting away from you. After competing with my colleague Linnéa in this year’s PR Young Lions competition (and winning!), it seemed that the remainder of my time in Cannes went faster than ever.
  • 21st Jun 2015 | Posted by Rebecca Grant
    Rebecca Grant's picture
    The schedule of talks at Cannes on Sunday could be better described as “What’s Next?”  Each one offered a new perspective on the future.
  • 21st Jun 2015 | Posted by Marta Marquez
    Marta Marquez's picture
    Health is defined as “the state of being free from illness or injury”.  But Health means different things to different people. It is both physical and emotional; the most human thing there is. The 2015 Cannes Lions Health Festival showcased some of the most creative, human and deeply moving healthcare campaigns from across the world. Here are a few of the best examples. 
  • 13th May 2015 | Posted by Wolfgang Lünenbürger
    Wolfgang Lünenbürger's picture
    It’s a modern myth in the communications industry that being loud and exceptional is the (only) way to get attention for your messages. This myth is true for all pillars of communications, I believe – but especially for PR.
  • 4th May 2015 | Posted by Kerri Allen
    Kerri Allen's picture
    It’s not often that you hear about “the cotton curtain” in modern tech circles. The phrase — referring to the political and social division of race between the American South and the rest of the country — feels pretty antiquated. But a vast political and social division still exists in public relations and the all-powerful tech world.
  • 6th Apr 2015 | Posted by Melissa Carrion
    Melissa Carrion's picture
    This month, I was given the opportunity to travel down to sunny Miami to attend Hispanicize. I’ve been tracking this event (not conference, as clearly stated by organizer Manny Ruiz!) for most of my career and have seen it evolve into a weeklong convergence of the best and most active minds in the Hispanic market, whether it be in music, marketing or media. While I had heard tall tales of the crazy cluster that is Hispanicize, doing my homework on the who’s who of attendees, panels and events, brought the event to a manageable level full of snackable intel!
  • 31st Mar 2015 | Posted by Geoff Beattie
    Geoff Beattie's picture
    For the past few months I have been talking to business and media around the world about the importance of authenticity in building successful brands, based on the insights from Cohn & Wolfe's Authentic Brands 2014 Report. It's been great to see business leaders, brand strategists and serious media taking such an interest in the subject. We are now in the process of planning the 2015 report, which will explore in greater depth the powerful idea that 'truth is the only sustainable competitive advantage'.