Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.


  • 18th Dec 2014 | Posted by Jeremy Baka
    Jeremy Baka's picture
    During the Japanese “Way of The Tea,” newly allied warlords would sit together to drink Maccha tea from the same ceramic bowl.  As was tradition, everyone in the room was considered equal in power and stature, each having the same say.  The former enemies would “brainstorm” the division of future conquests, territories and power.  Moral: Be sure everybody’s ideas are respected in a brainstorm, not just those with fancy titles, lots of letters after their name or more soldiers.
  • 12th Dec 2014 | Posted by Chad Latz
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    While our teams regularly “meet” over e-mail, conference calls and social media, there’s nothing like sharing ideas in person. During the 2014 Cohn & Wolfe Global Digital Summit, over 50 Cohn & Wolfe employees representing 20 international markets came together for three days to discuss global digital trends, best work across the agency and explore how our digital offering has grown, and will continue to grow over the next year.
  • 8th Dec 2014 | Posted by Jim Joseph
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    Winning awards and garnering accolades is certainly a rewarding part of any job; I’ll never deny that, but it’s certainly not why we are in business. There is one award, however, that makes us here at Cohn & Wolfe stand a little taller, and in many ways it is exactly why we are in business:  Best Places to Work. For the second year in a row, PRWeek has named Cohn & Wolfe as a “Best Place to Work” in the large public relations category.
  • 8th Dec 2014 | Posted by Brjánn Jónasson
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    Some crises can be avoided. Others erupt in your face no matter what you do. The volcanic eruption currently ongoing in Iceland falls in the latter category. In case you haven’t been following the news, the eruption in Iceland has been spewing lava and gas since August 31st and is predicted to continue for months.
  • 29th Oct 2014 | Posted by Geoff Beattie
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    To help brands understand the continuing relevance and evolution of authentic communication, Cohn & Wolfe launched the most recent in our series of original studies about authentic brands at The Holmes Report’s 2014 Global PR Summit in Miami. 
  • 3rd Oct 2014 | Posted by Jim Joseph
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    I'm a sucker for a good concept, especially one that gets me thinking. Which is why I enjoyed interviewing Lisa Pearson, the CMO at Bazaarvoice, this week during Advertising Week here in New York. She talked about the "frictionless" economy.  Given that their technology platform fuels customer comments, reviews, ratings, and content for e-commerce, then clearly she's an expert on the topic.
  • 25th Aug 2014 | Posted by Jeremy Baka
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    There are a million reasons why the wildly popular “ALS Ice Bucket Challenge” would never have survived client scrutiny, or perhaps even our own.
  • 23rd Jul 2014 | Posted by Vicky Lewko
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    What if a trip to the doctor was as easy as sitting down to your computer at home? Virtual health applications and conversational agents are aiming to provide this level of convenience to patients, transforming the way healthcare is delivered. We sat down with Timothy Bickmore, Researcher and Associate Professor at Northeastern University, to talk about the role of virtual health applications as well as the limitations and possibilities this technology has to offer.
  • 22nd Jul 2014 | Posted by Charlotte Henley
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    With a network of offices in all four corners of the globe, and great work being done wherever you point to on a map, we are lucky at Cohn & Wolfe to have ample opportunities to constantly glean new ways to do our jobs better.  Taking the time to understand what is happening in other markets is an effective way to challenge ourselves to do the best for our clients and maintain a truly global outlook, and I was very excited to spend a month with our colleagues in the C&W Madrid office to do just that.
  • 2nd Jul 2014 | Posted by Joseph Borenstein
    Joseph Borenstein's picture
    For a first time visitor, Cannes Lions is quite overwhelming. The festival gathers all the inspiration and business connections that you would usually look for on your social media channels or favorite websites. It’s like someone mashed up Facebook, Twitter, YouTube, LinkedIn, Mashable, AdWeek, Campaign and Google and put it all into a crazy real life setting. Needless to say, spending five days in Cannes is exhausting, but absolutely wonderful.