Brain Blink: No one ever "presented" the iPhone

17th Apr 2012 | Posted by Jeremy Baka Jeremy Baka's picture

According to Walter Isaacson, author of the book "Steve Jobs,” one of the first things Jobs did after his return to Apple was ban PowerPoint. “I hate the way people use slide presentations instead of thinking,” Jobs later recalled. “People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they're talking about don't need PowerPoint."

Idea: A "presentation" suggests that you plan on doing all the talking. Next time, try arranging a creative/brand "discussion." More conversation, less presentation. You’ll be surprised at what you learn.

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