In the Den with Jennifer Diamond

4th Apr 2012 | Posted by Julie Matic Julie Matic's picture

Either turn up the volume or plug in your headphones, these sound bites are too good to miss. In the Den with Cohn & Wolfe features short video discussions with thought leaders from all walks of life; be they digital geeks, creative catalysts or branding warriors. In the Den helps you uncover the latest trends, learn a new skill or spark a dialogue with your colleagues. Experts interviewing experts, produced in short-snippets. Welcome to the den.

From her love of Instagram to social media’s effect on event production and execution, Event Marketing Manager at Mashable Jennifer Diamond really knows her stuff.  We caught up with her at our Digital Passport: Navigating the World’s Social Media event during New York’s Social Media Week 2012, to talk abouthow social media has changed event planning, what social platform will be hottest in 2012 and her new love for Instagram.
Make sure to stay tuned for more in our “In the Den with” series for dialogue with some of our favorite digital and PR savvy people. Let us know who you’d like to hear from and the topics that are the most important to you.


How has social media changed event planning, marketing and execution?

  • Social media has allowed a greater reach to a wider audience because it is so easy to share their plans with their social networks.

What do you think will be the most valuable platform in 2012 and why?

  • A more holistic mobile approach, meaning that attendees will be able to interact with the event and each other via mobile devices and tables.

Are there any specific apps you like for event planning and production?

  • Lanyrd allows Twitter integration for event planning.

You have a love of photography, what platform do you use to share your work?

  • Instagram is great for sharing photography since it allows such instant gratification after sharing with your network.


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