The Eco Method

Everyone at the Sustainable Brands conference in Monterey was talking about the speech given by Eric Ryan, Brand Architect of 'Method', an eco-friendly home products company, which is growing very fast in the USA. Method is a good example of the amazing proliferation of US-based companies offering a vast array of new eco-products - everything from recyclable dry cleaning hangers to solar-powered mobile phone chargers. The home product range, in particular, appears to be undergoing a green revolution in the US, in a way which is not so apparent, I believe, in Europe. Here is Eric talking to me about Method's mission of engaging consumers who have never used eco-products before - by focusing on good product design, safety, efficacy and fragrance as well as the environment. I'd call that a true 'Blue Ocean' strategy. [youtube]http://www.youtube.com/watch?v=CeR-6Hz4u1I[/youtube]