Wolfe tracking

Wolfe Tracking is Cohn & Wolfe’s all-agency blog with observations, insights and ideas gleaned from our daily immersion in the ever-shifting media landscape. The truth is elusive, but it will be pursued—and divulged. Join us for the hunt.

The future of the restaurant industry

Posted on: 25th Mar 2016 | Posted by Rebeka Mora

After years of having friends and colleagues talk about SXSW, this year I was able to snag a badge and represent my amazing company, Cohn & Wolfe, during the Interactive portion of the conference.
5 entertainment tech trends from SXSW Interactive 2016

Posted on: 25th Mar 2016 | Posted by Caroline Resnick

At this year’s SXSW conference, there was no doubt the biggest trend was Virtual Reality (VR), followed by other interesting entertainment developments.
The necessity of strong digital influencers

Posted on: 25th Mar 2016 | Posted by Eva Wasko

Consider this number: 1,730,000,000. No, not today’s lottery winnings, but rather the number of people around the world who use social media.
Virtual Reality: Streaming, Discovery and Monetization

Posted on: 24th Mar 2016 | Posted by Caroline Resnick

Virtual reality was all the rage at South by Southwest 2016.
Data-driven design gets sticky at SXSW

Posted on: 24th Mar 2016 | Posted by Kate Joynes-Burgess

Big debate around the power of data – both big and individual – bubbled up again at SXSW 2016.
Virtual Reality and B2B – Can the two play nice?

Posted on: 24th Mar 2016 | Posted by McKenzie Naylor

One trend all 2016 SXSW attendees can agree on is that virtual reality (VR) was everywhere this year. Brands from McDonald’s to NASA had VR experiences for SXSW goers to enjoy, and even The New York Times has given their stamp of approval on VR.
“Technology is the great democratizer.”

Posted on: 23rd Mar 2016 | Posted by Eva Wasko

From Scandal star Kerry Washington and Star Wars filmmaker JJ Abrams to Texas state representative Diego Bernal and many thought leaders in between, the theme of SXSW Interactive 2016 was democracy and the technology that enables it.
3 ways to build a social movement from SXSW 2016

Posted on: 23rd Mar 2016 | Posted by Kate Joynes-Burgess

Every year, the SXSW Interactive Festival brings in enough secret sauce to make global digital marketers salivate about new ways to drive engagement and capture the imaginations of consumers.
Don't say the "M" word

Posted on: 23rd Mar 2016 | Posted by McKenzie Naylor

As I entered my first SXSW experience, there were many things on my mind, but my main thought lingered on the “M” word: millennials.
Comparing ‘App’-les to ‘App’-les? (Part 2)

Posted on: 17th Mar 2016 | Posted by Sama Al-Naib

Following my earlier post on the Kantar Media Exchange Series panel event on emerging social media platforms, here are some key takeaways from the discussion - some obvious, some not entirely so.