Almudena Alonso

Cohn & Wolfe

C/Fuencarral, 6
28010 Madrid
Spain
 

Tel: +34 91 531 4267
Fax: +34 91 531 7697

almudena.alonso@cohnwolfe.com

Ideas that matter

Almudena has protected the reputation of hundreds of companies giving strategic counselling in crisis management, reputation and sustainability. From energy companies, pharmaceuticals or banks to food and hotels, Almudena’s communications strategies and creative programs are always designed on deep research.

Bold brand work

Almudena loves the bold way of living! Gaining credibility for a company involved in a takeover bid process; training executives in crisis simulations and public-facing activities; or helping a big pharma with a grassroots lobby program, Almudena has been a trusted advisor to many leading brands. Banco Santander, Repsol YPF, Iberdrola, Indra, Pfizer, Levi Strauss and Johnson & Johnson are some of the prestigious brands who have sought her advice on strategic positioning and corporate communications.

Creative highlight

Almudena designed a repositioning program for a bank that revitalized the brand and introduced a new financial concept – a kind of civic bank – a trend that was subsequently followed by several others in Spain. The idea was built on CSR and put clients in the middle of the program by allowing them to decide what nonprofit would receive benefits generated with its money.