Consumer Health
An increasing obsession with health and well-being has turned us into a nation of ‘Healthsumers’. There is now extensive health information available from a wide variety of sources, resulting in a drive to be better informed and become active rather than passive decision makers when it comes to health matters.
This means that communication direct to healthsumers and to the healthcare professionals, organisations, opinion formers and media influencing them needs to be pitched exactly right. That’s where we can help.
Who we are…
Our specialist consumer health team draws on the combined expertise of our consumer and healthcare divisions and its members have a passion for health and well-being, particularly self-care and preventative health. They work closely with our in-house dietitian and diet & health panel, which includes respected business names like nutritionist and food writer Fiona Hunter; registered dietitian Lynne Garton; regulatory expert Professor David Richardson and health psychologist Dr Jane Ogden, as well as tapping into our healthcare advisory panel which includes GPs, nurses, pharmacists and policy makers.
What we do…
We provide support for consumer brands, services and organisations that have a health message to communicate, either direct to consumers or via their key influencers; primarily the media, healthcare professionals, NGOs and Key Opinion Formers. We are able to advise on industry issues as well as offer consumer insight and trends.
C&W Consumer Health gets under the skin of Healthsumers to successfully support a wide range of clients from pharma companies taking products DTC through to FMCG products with health claims.
Our experience…
- Big name consumer and OTC brands in a wide variety of categories including generic and branded food & drink, vitamins & minerals, natural health products, allergy, pain relief, smoking cessation, retail pharmacy, cough/cold, women’s health, footcare, sleep disorders, baby & maternity
- High impact consumer campaigns that cut through the clutter to exceed target deliverables
- Influential healthcare professional programmes devised with respected experts and continually evaluated to maximise effectiveness
- Key Opinion Former & stakeholder engagement that ensures brands have the credible support that reassures their target consumers
Our current clients include…
- Flora
- Slim.Fast
- Vaseline
- Domestos
- NiQuitin
- Piriton
- Flixonase
- Colgate
PS. Don’t just take our word for it…
Client satisfaction 10/10 “Really pleased with the team. Have a great working relationship that is reflected in results achieved”
Sarah Winter, Domestos, Unilever
Please contact Pat Hindley, Director – Head of Consumer Health, on
+44 (0)20 7331 5351.