Healthcare
Recent Work...
We're the agency that:
- Generated an audience reach of over 40 million readers to raise awareness of the importance of cardiovascular disease prevention around the European Society of Cardiology annual congress in 2006
- Bought together 249 journalists from all corners of the world on behalf of the European League Against Rheumatism and secured nearly 250 separate pieces of media coverage to raise the profile of debilitating rheumatological conditions
- Put over 1000 patients in contact with a charity for help on their little known medical condition in just 5 days
- Contributed to the continuing medical education of over 1,000 healthcare practitioners in the UK alone in 2006
As a result of:
- Over 10 years’ experience in supporting over 149 healthcare brands, with 52 launches under our belts
- Staying ahead of the pack by road testing every campaign with our panel of healthcare policy experts and with medical, consumer and news journalist advisors
- Contacting over 200 UK and global news, healthcare and consumer media every month to pitch, sound out and discuss stories
What we do…
We develop and deliver winning communications programmes that help our clients create, build and defend leading healthcare brands. As well as operating in the UK domestic market, the London office also doubles as a hub for EU and international programmes. Our clients include pharmaceutical companies, consumer brands with a health message to deliver and a range of professional bodies.
The PR industry’s only ‘Bigtique’…
We have an unparalleled ability to shape national, regional and international healthcare environments, develop markets and manage the consumer thirst for health information, all under one roof. We pride ourselves on developing truly integrated communications programmes, offering the service and culture of a boutique healthcare agency backed by the resources of a leading full service network.
Offering access to a strong network…
As well as drawing on the wider consumer, corporate and business technology expertise housed in the London office, we also have a network of strong Cohn & Wolfe/GCI (our sister agency) offices worldwide for one-off market insights or long-term strategic partnerships and local implementation.
We develop flexible global communications campaigns that deliver consistently excellent local results, whether working with our sister offices, local agencies of your choice, or simply delivering one-off global initiatives that stand alone. This - combined with our wealth of experience in successfully engaging and supporting client affiliates - makes for international campaigns that successfully cross borders and cultures.
A proven track record on the home turf…
Our strength lies in the diversity of our team. With team members from the NHS, the media and the pharmaceutical industry as well as the PR industry, we are able to craft strategies with first hand experience of our target audiences. Our award winning track record is testament to the fact that this insight delivers for clients again and again.
Dedicated to keeping our collective finger on the pulse, we have a panel of media advisors to road-test our story angles and an advisory panel of senior NHS figures to ensure our approaches are in line with the NHS agenda.
What makes us tick…
Our approach is refreshing. We’re unashamedly energetic and enthusiastic - and we offer our clients a passion for what we do. We believe in open and honest partnerships with our clients. Hands-on senior support is the norm and there’s a creative edge that’s inherent in the Cohn & Wolfe DNA.
What you can expect from us…
We’ll show you unrivalled commitment and accountability and ultimately, deliver results that will drive your business. We don't over promise, but often over deliver! Evaluation of our PR programmes is as important to us, as it is to you - you can expect SMART objectives for all of our activities. We will operate to the highest professional standards, working within UK and international codes of practice, to find new and innovative PR solutions to enable you to meet your goals.
Where we started and where we are now…
Cohn & Wolfe Healthcare was established in 1995 and is one of the most experienced healthcare teams in London – with an enviable raft of industry accolades for its work and a client list that is second to none. Our current clients include:-
- AstraZeneca
- Bayer-Schering
- Eli Lilly
- European League against Rheumatism
- GlaxoSmithKline
- Lundbeck
- edtronic
- MSD
- Roche
- SHS International
- Unilever
- Wyeth
Awards...
- Communiqué 2007: Winner, Best Product Campaign - ‘Finding a clear and consistent voice on pandemic influenza’ for Roche Products Ltd
- Communiqué 2007: Finalist, Best International Media Relations 'EuroAction- Raising the bar in preventative cardiology' for the European Society of Cardiology (ESC)
- Communiqué 2007: Finalist, Writing Excellence - 'The Complete Guide to Heart Health’ (Part of the Flora pro-activ 'Testing the Nation's Hearts' Campaign) for Unilever and H•E•A•R•T UK
- Communiqué 2006: Winner, Best International Campaign - ‘B the Best: Teaching an Old Dog New Tricks’, for Hoffman-La Roche
- Communiqué 2006: Finalist, Best Use of UK Meetings – ‘P.D. Connect – Management Strategies Throughout Parkinson’s’ for Glaxosmithkline
- Communiqué 2006: Finalist, Best Product Campaign – ‘Tamiflu – Preparing for a Potential Bird Flu Pandemic’ for Roche Products
- Communiqué 2006: Finalist, Best International Campaign – ‘Breaking Down Barriers in Opioid Prescribing’ for Mundipharma International
- International Public Relations Association 2006: Certificate of Recognition, Category 11 – ‘Control to Goal Media Summit’
- International Public Relations Association 2006: Certificate of Recognition, Category 5 - ‘Control to Goal Media Summit’
- Communiqué 2005: Winner, Best Opinion Leader / Advocacy Development – ‘A Matrix for Change in Parkinson’s Disease Repeat Prescribing’ for Glaxosmithkline
Want to know more?
We have a wealth of experience across a range of therapeutic areas and audience sectors and welcome discussion of opportunities in any area that does not conflict with our current business portfolio.
Why not dip your toe in the water...
We also offer a ‘brand healthcheck’ and ‘creativity workout’ service for those clients who don’t have a specific brief but nevertheless want to get an external perspective on their business challenges in order to generate some fresh thinking.
Please contact Jacinta Collins, Managing Director, on +44 (0)207 331 5433 for an initial chat.