Healthcare
Cohn & Wolfe Healthcare Practice
Today’s healthcare landscape looks strikingly different from that of just a few years ago. Some changes are predictable and expected as part of the natural evolution of the marketplace and still others build on historic trends. But in the last few years there have been dramatic changes, powerful forces that have an impact on every aspect of healthcare in the U.S. -- from the aging of the baby boomer to the changing ethnic makeup of the US population to the explosion of online health information to the rise of healthcare consumerism -- these forces are happening at a time when researchers, scientists and public health experts are discovering new infectious diseases and planning for the next pandemic all while trying to treat familiar diseases like diabetes and cancer that plague our daily lives with standard treatments of the past or new, more advanced treatments of the future.
Drug pricing, drug re-importation and high profile medical device and drug safety issues have inspired greater regulatory scrutiny of science and marketing, and the sometimes blurred line between the two, while congressional scrutiny of an embattled FDA intensifies with calls for reform that could change the landscape indelibly for all stakeholders.
Understanding the complex issues affecting the healthcare marketplace is the first step to helping our clients develop communications strategies that will support corporate and marketing goals, gain wide-spread media coverage, build reputations, prepare for issues and manage crises while delivering results.