Consumer
Cohn & Wolfe Consumer Practice
Connecting consumers with brands is a dynamic process. In an environment of increasing media fragmentation, consumers are savvy and skeptical. They’re inundated with advertising messages and have the technology to choose what they want to hear and when they want to hear it. Today’s consumers are embracing communication they can interact with and internalize as a source of credible and trusted information. At the same time, consumers are influencing other consumers. Study after study confirms that word of mouth is the single most influential way consumers learn about new products and services.
Cohn & Wolfe’s consumer practice has a seasoned team of brand marketers with a proven track record of building and energizing world-class brands. Through traditional techniques like enhancing media visibility and non-traditional approaches like influencer marketing, our practice helps clients build powerful relationships between their brands and their consumers.
Our clients are represented in just about every aisle in the supermarket and every corner of a shopping mall. We have launched literally hundreds of products. Even more often, we are challenged to revitalize brands and establish differentiated positions in crowded categories – from pet foods and jams to packaged goods and personal care products. Cohn & Wolfe understands and appreciates how to develop integrated programs, and we know how to work in cross-discipline teams with advertising, media and online partners.
In today’s fast-paced marketplace, it’s important to have a deep understanding of the target audience and his or her mindset. We develop brand strategies that are grounded in both research and experience. To find strategies that stand apart in the market, we apply proprietary research to achieve a deeper understanding of consumer insight. Cohn & Wolfe has a strong heritage in marketing brands to diverse audiences, including moms, empty nesters and Gen Y men and women.
The consumer team’s experience includes individuals who have worked internally at corporate communications positions and at agencies in specialized roles as brand planners and media specialists.