Consumer Practice Contributions
“We Are The Agency That …”
…went the distance with the “ultramarathon man” Dean Karnazes who ran on a treadmill for 24 hours on a platform perched 4-stories high in Times Square to launch Accelerade, a new protein-based sports drink
…helped guys “Get Irish” on St. Patrick’s Day by creating a guide to America’s top pubs for the launch of new Irish Spring Body Wash
…launched the first “National Day Diary Project” -- inviting women from around the country to capture all they accomplish in a day – to help underscore the 24/7 lifestyle brand positioning of Lady Speed Stick
…gave pudgy pets a voice and helped educate pet owners on the health risks of just an “extra two pounds” on a cat or dog through the Hill’s PetFit Tour
…inspired thousands of kids to challenge the status quo when it comes to making peanut butter sandwiches with the Jif Most Creative Peanut Butter Sandwich Contest -- now entering its sixth year.
…uncovered the relationship women have with their clothes and spread the word on how important it is to keep that fit once you find it.
…split the country into two factions: Savers & Spenders to launch American Express One Card
…gave cell phone heroes the chance to run with the Samsung Olympic Torch Relay
…introduced the world to the idea of speed-dating in Ford Fusions