Experience
Following is an overview of the categories in which we have specialized experience:
Food & Beverages
Our experience with the J.M. Smucker Company ranges from educating consumers about natural and organic products to helping communicate Crisco’s transition to a trans-fat free formula. Across our food and beverage clients, we have expertise in a wide range of categories including baking, recipe development, snacks, chocolate, sports drinks, soft drinks, spirits, jams and peanut butter. Under health and nutrition in this category, we’ve communicated well-balanced diet and exercise messages for overweight consumers and their pets.
Household Packaged Goods
From spring cleaning to toothbrushes to laundry detergent, we’ve helped drive awareness and trial for a broad portfolio of packaged goods.
Lifestyle & Beauty
Cohn & Wolfe has a strong track record communicating lifestyle messages. Our experience includes extensive work with Colgate-Palmolive on oral care, body wash and underarm antiperspirant products for men and women. We also build integrated cause-marketing programs centered on key consumer lifestyle insights and retailer needs.
Automotive
When Ford introduced the new Fusion sedan, Cohn & Wolfe helped revitalize the brand’s relationship with younger consumers by reinventing speed dating. Our automotive experience ranges from cars and trucks to tires and interior styling.
Consumer Technology
In a high definition world, Cohn & Wolfe is helping Panasonic redefine expectations about the big-screen Plasma TV experience. Category expertise also includes recordable media, digital cameras and digital appliances.