Consumer
The key to communicating to consumers is a deep understanding of what drives their buying habits. The Cohn & Wolfe San Francisco team has expertise in the emerging power of the Green consumer – that is, the expectations by consumers for a demonstrated level of commitment to preserving the environment.
According to the latest Green Brands study from Cohn & Wolfe, consumer interest in Green issues is on the rise, with nearly all of the people surveyed showing concern about being Green. Cohn & Wolfe works with consumer companies to develop communications platforms that speak to consumers no matter where they are on the Green spectrum.