Corporate
The rise of social media means corporations can no longer be faceless monoliths. They need to engage the public in discussions about their services and their place in the community, and develop unprecedented levels of openness. Cohn & Wolfe San Francisco creates programs for companies such as American Express, Chevron and Landor that involve the public, and invite its feedback on the corporation’s products and services For American Express, Cohn & Wolfe spearheaded a successful media relations campaign for the company’s Partners in Preservation program, which supports the preservation of historic sites around the world. Charged with driving national and local awareness of the program’s content to select winners of Bay Area preservation grants, Cohn & Wolfe generated close to 300 media placements, driving 200,000 visitors to the Partners in Preservation Web site.