Technology
In technology, the product is only half the story. The Cohn & Wolfe San Francisco team knows that the impact of your technology on the end user is the heart of your communications strategy – and we work to develop, refine and bring this crucial part of the story to your most important audiences. For consumer technology companies, this end-user impact is driving the success of brands, and we keep our ears close to the ground to make sure we understand (and bring to our clients) the conversations going among influential consumers. In the social media landscape, these buyers demand to be engaged by the companies they patronize – and PR programs created by Cohn & Wolfe, for companies such as HP, Panasonic, and several Web 2.0 startups, bring your consumers closer to the company. The groundswell of online conversations – good and bad – about technology companies has made it more important than ever to maintain a clear and cohesive brand image. It’s not easy to regain control of a brand once social networks have formed negative opinions about it. Cohn & Wolfe helps you understand how to maintain a strong brand, reinforce its values, and sustain awareness over the long term.