Social Media
With today’s technologies, anyone and everyone can become a self-publisher, posting their own stories, anecdotes, and recommendations online. This is what we call “social media,” and it’s about consumers having a voice. It’s also led to an explosion of content to which Web users have access. The result: a fragmented network of influence for both corporations and traditional media outlets, as consumers and professionals turn to the Web as the primary source of their information.
Cohn & Wolfe helps leading brands navigate this hyper-syndicated environment in order to build lasting and meaningful connections with their core audiences. We’ve pioneered new ways to leverage social media to form relationships with consumers and stakeholders. Our wide range of digital services includes social networking, text messaging, viral videos, podcasts, tag marketing and search engine strategies. Last year, our award-winning social media programs received two prestigious awards from the Society of New Communications Research.
Why does your organization need social media experts? The Web is an interconnected force that evolves daily. Messages move at the speed of light. Online networks can build very quickly. Written words live on the Internet forever.
While the increase in “noise” has made it more difficult for corporate messages to penetrate the market, the opportunities provided by the Internet far outweigh the challenges. Knowing how to connect, communicate, and collaborate online is now a business-critical imperative.
Cohn & Wolfe’s Social Media team is comprised of consultants that understand online communications and the digital landscape. We’re part of the “always on” generation that’s ready for Web 3.0. We take into account the many facets that make up client digital strategies for easy integration into PR programs. We’re known for transforming corporate brands, shaping honest perceptions, and building vital sales channels.
Our expertise offers the opportunity for our clients to build communities, generate conversations, share information and initiate dialogue with key constituencies that matter most to you and your business.