Press Release
June 7, 2007
Palamida, a specialist in open source vulnerability detection and intellectual property management has selected Cohn & Wolfe’s Digital and Technology Team as its retained PR consultancy. The appointment follows the agency’s successful completion of an initial project to launch the company in the UK.
Cohn & Wolfe’s brief focuses on building Palamida’s profile in the UK and increasing understanding of the licensing and vulnerability issues associated with the use of open source software. The team will be led by Gladys Elia, Managing Director, Digital and Technology, Cohn & Wolfe.
Theresa Bui Friday, Vice President, Marketing, Palamida comments: “As a pioneer of the software risk management space, it was essential for us to find an agency that had demonstrated expertise in communicating complex technology issues such as those associated with the use of open source. Cohn & Wolfe’s proven ability to lead successful, top-level educational campaigns made the decision quite easy.”
“Palamida has made a clear name for itself in the US, an achievement we intend to replicate in the UK,” explains Gladys Elia. “Software is a valuable corporate asset and the use of open source pervades every vertical market. Ensuring intellectual property compliance is an issue that cannot be ignored.”
Cohn & Wolfe’s current portfolio of technology clients includes: Interwoven, DVD Entertainment Group, Associated Northcliffe Digital, Piczo and Jupiter Research.
For further information:
Sara Pennant
Marketing & Communications Manager, Cohn & Wolfe
020 7331 5392 / sara_pennant@uk.cohnwolfe.com
About Palamida (www.palamida.com)
Palamida enables organizations to manage the growing complexity of multi-source development environments by answering the question, "What's in your code?". Through detailed analysis of the code base customers gain insight into their code inventory - a critical component of quality control, risk mitigation, and vulnerability assessment.
Palamida was founded in 2003, offering market leading solutions and services that accelerate the adoption of open source within the enterprise environment by eliminating legal and vulnerability concerns associated with its use. Customers include Avaya, Cisco Systems, EMC, and Microsoft, among others.
About Cohn & Wolfe
Cohn & Wolfe, one of the UK’s most highly awarded PR agencies, is a genuine ‘big-tique’ – encompassing the vibrancy and originality of a ‘boutique’ hot shop, while delivering the quality, commitment and resources of an established and experienced network agency. Cohn & Wolfe won the 2006 PR Week Award for Best New Media Campaign for its work on O2's Live8 campaign.
Cohn & Wolfe’s client portfolio includes Colgate, London Underground, Picture Financial, Jet Airways and Flora.