Cohn & Wolfe Wins Advertising Innovator Spot Runner

August 21, 2007

COHN & WOLFE WINS ADVERTISING INNOVATOR SPOT RUNNER


- Spot Runner is Newest Member of San Francisco’s Blue Chip Client Roster -


SAN FRANCISCO -- Cohn & Wolfe today announced it won Spot Runner, the first Internet-based ad agency that makes it easy and affordable for businesses to advertise on TV. Cohn & Wolfe will serve as agency of record for Spot Runner, working closely with the company to support its ongoing corporate and advertising services communications programs. Cohn & Wolfe was selected, in part, because of its social media prowess and deep consumer branding and technology expertise.

“Spot Runner is a highly-innovative company, and its two co-founders, Nick Grouf and David Waxman, are well-respected technology industry pioneers,” said Annie Longsworth, managing director of Cohn & Wolfe San Francisco. “We also enjoy working with such a smart internal communications team.”

Spot Runner has won numerous industry awards and editorial accolades, including the 2007 Stevie Award for "Most Innovative Company,” and AlwaysOn's "OnHollywood 100" award. The company was selected as a 2007 Fortune Top Innovator and a Business 2.0 “Next Net 25” winner. Spot Runner was awarded seven Telly awards - three silver (highest honor) and four bronze. The ads won for the not for profit, retail store, sporting goods and low budget categories. Judged by top advertising and production professionals, the 27th Annual Telly Awards received over 13,000 entries from all 50 states and five continents.

Cohn & Wolfe’s San Francisco office currently manages a select group of clients including Fabrik, Panasonic, Friction.tv, Chevron, American Express and Landor Associates. The office specializes in public relations for companies in the consumer, healthcare, technology and B2B markets. It also has expertise in corporate branding, sustainability and social media.

About Spot Runner

Headquartered in Los Angeles, Spot Runner is the first Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. With Spot Runner's revolutionary approach to commercial production, media planning and media buying services, local businesses now have access to a powerful marketing tool that was previously out of their reach. Advertisers can choose from a comprehensive library of professionally produced ads which can be viewed, purchased and personalized in a simple process online.

With its proprietary media planning engine, Spot Runner also creates customized media plans by using some basic information entered by the advertiser, such as their industry, target demographics and budget. The entire process, which can traditionally take months and hundreds of thousands of dollars, now takes just days and at a fraction of the cost. Spot Runner manages each account by securing the ad buy, placing and tracking the ads, and analyzing viewership and demographic information. All of it is available online - a simple mouse click away.

About Cohn & Wolfe

Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world's most prolific brands. With offices in the U.S. and Europe, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines.

The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top "Best Agencies to Work For" in an annual, industry wide employee survey. For more information, visit http://sfo.cohnwolfe.com, or http://blog.cohnwolfe.com/boomerang

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