Fila Trusts In Gold – And Cohn & Wolfe
September 26, 2007
FILA TRUSTS IN GOLD – AND COHN & WOLFE
HAMBURG -- Cohn & Wolfe has been selected by FILA, the international sports and lifestyle brand, as public relations agency for Germany, Austria and Switzerland. The agency will provide the Italian label with brand PR and marketing services, as well as consultancy in corporate communications.
Cohn & Wolfe will reinforce FILA’s strong brand attributes inherent in the label’s history. A primary focus will include the VINTAGE collection with design originals from the Seventies and the urban GOLD collection of eccentric street-wear, available only in selected shops. Marzia Pavesi, FILA director for Germany, Austria and Switzerland, explains why FILA chose Cohn & Wolfe: “In Cohn & Wolfe, we found a partner – equally capable and competent – who will promote FILA as an Italian lifestyle brand to media, retail and consumers.”
With the selection, Cohn & Wolfe extends their reach in two principal areas of business: corporate and brand/consumer communications. “FILA has great communication potential because of its glamorous history, its inherent values and its ‘Italianness’ bonus,“ says Christiane Dirkes, Managing Director of Cohn & Wolfe Germany.
Kontakt:
Cohn & Wolfe Public Relations GmbH & Co. KG
Oliver Struckmeier
Chilehaus, Fischertwiete 1, D-20095 Hamburg
T +49 40 80805-2241, F +49 40 80805-2244
oliver_struckmeier@de.cohnwolfe.com