Press Release
October 11, 2007
Brand & Design Consultancy, The Partners, Retains Cohn & Wolfe London for B2B Campaign
LONDON - Cohn & Wolfe has been appointed by award-winning branding agency The Partners to raise its profile amongst business and marketing stakeholders.
Cohn & Wolfe’s brief is to build a clear identity for the agency, amongst the marketing community and business decision makers, through a media relations campaign targeting the national, business and trade press.
The Partners has worked with a diverse range of clients including NatWest, Jaguar, House of Fraser and the BBC, AstraZeneca, Hilton, Diageo, Saks Fifth Avenue and Ford. Earlier this year it was responsible for the high-profile Grand Tour campaign on behalf of the National Gallery and Hewlett Packard, which put famous works of art on prominent buildings around London.
A team of three will be led by Cohn & Wolfe Director Nicola Taylor: “The Partners is currently one of the most creative branding agencies in London. With over 23 years of experience and a mountain of awards The Partners is poised for the next phase of its growth. Our campaign will help position The Partners correctly in this exciting marketplace, to attract both new clients and hot talent. ”
Jim Prior, managing partner at The Partners said: “Cohn & Wolfe showed a good cultural fit with our agency. Their approach was original, structured and measurable and will help us to demonstrate key points of differentiation against our competitors. ”
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For further information:
Sara Pennant
Marketing & Communications Manager, Cohn & Wolfe
020 7331 5392 / sara_pennant@uk.cohnwolfe.com
About The Partners (www.thepartners.co.uk)
The Partners deliver brand strategy and design for clients: creating new brands; rejuvenating existing brands; and working across the full range of their communication challenges. The Partners has been voted the UK’s No. 1 creative agency for 16 of the last 19 years.
About Cohn & Wolfe
Cohn & Wolfe is a genuine ‘big-tique’ – encompassing the vibrancy and originality of a ‘boutique’ hot shop, while delivering the quality, commitment and resources of an established and experienced network agency.
One of the UK’s most highly awarded PR agencies, Cohn & Wolfe won the 2007 IPRA Golden World Public Affairs Award (Sony Ericsson Women's Tennis Association), Communiqué 2007 Best Product Campaign (Roche Products Ltd) and PR Week Award for Best New Media Campaign (O2).
Cohn & Wolfe’s client portfolio includes Colgate, Barclays Wealth, Jet Airways, NiQuitin, Associated Northcliffe Digital, Picture Financial and Flora.