The 2008 Campari Calendar is born: Campari Tales
November 6, 2007
Starring: Eva Mendes
Photographed By: Marino Parisotto
Milan, November 6th 2007 – The new Campari Calendar has been presented by Cohn & Wolfe Milan Campari Team (Alessandra Ciuccarelli, Silvia Minoggio, Paola Chiasserini) through an international press conference and a big night party produced by K-events.
Campari Tales, the concept for the year 2008, is an adult, glamorous and glossy story book where Eva Mendes’ alluring sensuality is the absolute protagonist and her enchanting beauty is captured by fashion photographer Marino Parisotto.
The 2008 Campari Tales Calendar is printed in limited edition 9.999 copies and distributed internationally.
The Campari Calendar is a global project, spread across the 190 countries, in which the brand Campari exists and through which the company convey and promote the brand’s values, the ones linked to the renowned Red Passion: seduction and passion. While Red Passion always remains true to itself, it is each year creatively and amusingly reinterpreted through our calendar.
The Calendar was revealed to more than 50 Italian journalists and 55 international journalists, including national and international TV crews.
Since 2005 Cohn & Wolfe Milan supports the launch of Campari Calendar.
For further info: Alessandra Ciuccarelli, C&W Milan, alessandra_ciuccarelli@cohnwolfe.com