Two Cohn & Wolfe Campaigns are PR Week Awards 2008 Finalists
January 24, 2008
Cohn & Wolfe, a leading international public relations agency, announced today that two of its media campaigns for clients have been named finalists in the PR Week Awards 2008 for campaign of the year in separate categories.
Cohn & Wolfe’s Consumer Practice was recognized for their “Get Irish” Campaign for Colgate-Palmolive as one of five finalists in the Consumer Launch Campaign of the Year. The Technology Practice’s “Introducing the Future of Internet Television” Campaign for Joost is a finalist in the Technology Campaign of the Year.
For Colgate-Palmolive’s Irish Spring Body Wash, Cohn & Wolfe crafted the “Get Irish” campaign by drawing on trademark Irish imagery and a March arrival at retail to help guys freshen up and hit the town for St. Patrick’s Day. The campaign began with an unexpected partnership with Zagat Survey to create its first-ever guide to America’s top Irish hot spots, which was unveiled on a nine-market “Get Irish” tour.
The Joost campaign needed to inspire the TV industry as well as viewers, motivating them to embrace and interact with a whole new entertainment medium – Internet television. The Campaign tactics included first building online buzz which helped generate numerous feature stories in all major media. Additionally, more than 250,000 people signed up to access the beta immediately following the brand reveal. The number is now over 1.5 million users.
About Cohn & Wolfe
Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices in North America, Europe and Asia, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines.
The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com.