Trilogy by Shea Homes, Inc. Appoints Cohn & Wolfe as Public Relations Agency of Record
January 15, 2008
Shea Homes, Inc., the nation’s largest privately-owned home builder, has announced it has appointed Cohn & Wolfe, a leading international public relations agency, as its agency of record for the Trilogy brand and Active Lifestyle Communities division. Cohn & Wolfe will serve as the national PR partner for Trilogy.
Trilogy currently includes eight highly-amenitized Active Lifestyle Communities in California, Washington, and Arizona plus Shea Homes’ Victoria Gardens near Orlando, Florida, and has plans to expand nationally. The communities and homes, designed for resort-style living, offer Members a place to experience the personal growth, connection and enrichment they seek in a renewed “second adulthood” or the third stage of life.
“Trilogy communities are being embraced by today’s Baby Boomer ‘ageless explorers’ as an exciting place to live that offers the opportunity to engage in new activities, adventures and friends,” said Rick Andreen, president of Shea Homes Active Lifestyle Communities. “Our new partnership with Cohn & Wolfe will help expand Trilogy’s brand recognition on a national level.”
“Trilogy’s offerings address a very significant cultural development in the U.S.— that of the largest and most affluent demographic in the country with more time, interests and energy than ever before,” said Annie Longsworth, president and managing director, Cohn & Wolfe San Francisco. “We have an exciting opportunity to promote Trilogy and its commitment to creating communities and homes that meet the needs of Baby Boomers who are increasingly--and significantly--redefining retirement.”
Nestled in some of the most beautiful locations in the country, Trilogy by Shea Homes was recently ranked highest in customer satisfaction by J.D. Power and Associates among the largest active adult community new home builders in 34 U.S. markets.
About Trilogy by Shea Homes
Trilogy communities are high-end communities offering a new choice in living to those looking for an exciting lifestyle that revolves around wellness, exploration, continued learning, and close personal connections. Architectural product design and amenities reflect the changing needs of the baby boom generation, including business services, world-class clubs and a diverse range of recreation options. More information is available by visiting www.TrilogyLife.com or calling (800) 685-6494.
About Shea Homes
Over the past 125 years, members of the Shea family and their companies have accomplished many extraordinary milestones including work on the foundation of the landmark Golden Gate Bridge, San Francisco Bay Area’s Rapid Transit System (BART) and managing the construction of the Hoover Dam. Shea Homes introduced its Trilogy brand to the market in 1999. Today, Trilogy has become the quickest growth area of Shea Homes’ business with nine active lifestyle communities currently open across the country, including the just recently opened Shea Homes at Victoria Gardens in Deland, Florida, near Orlando. For more information visit www.sheahomes.com.
About Cohn & Wolfe
Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices in North America, Europe and Asia, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines.
The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com.