Get on the Green Bandwagon – Environment Magazine Reprint
March 7, 2008
Environmental PR initiatives should not be entered into lightly, says Geoff Beattie, managing director of Cohn & Wolfe Global Consultancy. With an increasing number of companies being accused of ‘greenwashing’ - making overblown claims about environmental credentials - Geoff looks at lessons from three blue chips who have enhanced their reputation through the right combination of genuine substance and clever PR.
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