Cohn & Wolfe Healthcare Wins UK Healthcare Professional Brief from Bayer Schering Pharma Women’s Health
April 1, 2008
Bayer Schering Pharma (BSP) has appointed Cohn & Wolfe Healthcare (C&W) to provide communications support for a number of its women’s health products, following a three-way pitch. The brief will focus on healthcare professionals in the UK and will include BSP’s long acting reversible contraceptive Mirena® and combined oral contraceptive Yasmin®, as well as future pipeline products.
C&W Director Jo Spadaccino will lead the account team, together with specialist NHS policy input from Associate Director Vicky Kelham, and additional expertise from Associate Media Director Stuart Mayell.
Clodagh Caplin, Head of Marketing for Women’s Health at BSP commented, “The political emphasis on reducing teenage pregnancies and improving the sexual health of our nation means that demand for effective contraceptive services that combine sound advice with access to a range of contraceptive choices is high. We are committed to investing in this area as a company and feel that C&W is the right communications partner to support us”.
Spadaccino added, “Our job will be to build on the good work done already and begin to create meaningful conversations about contraception with our target audiences in order to challenge programmed assumptions and build momentum towards an improved model of care”.
For further information:
Jo Spadaccino
Director, Cohn & Wolfe Healthcare
Tel: 0207 331 2305 / jo_spadaccino@uk.cohnwolfe.com
Steve Painter
Corporate Communications, Bayer UK/Ireland
Tel: 01635 563524/ steve.painter.sp@bayer.co.uk
Notes to Editors:
Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. The company’s products and services are designed to benefit people and improve their quality of life. At the same time Bayer creates value through innovation, growth and improved earning power. The Group is committed to the principles of sustainable development and acknowledges and accepts its role as a socially and ethically responsible “corporate citizen”. Economy, ecology and social responsibility are corporate policy objectives of equal rank. In fiscal 2007, Bayer employed 106,200 people and had sales of €32.4 billion. Capital expenditures amounted to €1.9 billion, the R&D budget to €2.6 billion. More information is available on the Internet at www.bayer.com
About Cohn & Wolfe
Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices in the US, Europe and Asia, the agency creates and implements powerful communications programmes that help clients build their brands and their bottom lines.
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