Press Release
March 6, 2007
Cohn & Wolfe Launches Green Practice
-- New Practice Focuses on Sustainable Business, Alternative Energies and Environmental Strategies --
SAN FRANCISCO – Cohn & Wolfe’s Green Team was launched in March of 2007, a new global practice that will provide marketing services that enable companies to credibly and effectively communicate their environmental business strategies. The practice will formally unite existing expertise across multiple Cohn & Wolfe offices, including San Francisco and London.
By combining decades of global branding experience with a passion for contributing to a cleaner earth, Cohn & Wolfe is well-positioned to provide its clients with innovative “green” marketing communication strategies and execution.
“Research shows that consumers are willing to switch brands for a cause if price and quality are equal, which makes ‘green’ a potential competitive advantage,” said Annie Longsworth, Managing Director and Executive Vice President, Cohn & Wolfe, San Francisco. “The key is to develop and introduce the right strategies and programs to effectively communicate their efforts to the public.”
Cohn & Wolfe’s Green Team, which will focus on sustainable business, alternative energies and environmental strategies, will integrate research, traditional media channels and grassroots, viral and social media campaigns. Cohn & Wolfe has already executed “green” communication strategies with companies such as Ford Motor Corp., Landor Associates, and several global energy companies.
With public awareness of environmental issues on the rise, it is a critical time for businesses to clearly articulate their sustainability strategies. In Silicon Valley alone, according to a recent report by Joint Venture: Silicon Valley Network, investments in clean technology went from $34 million in Q1 to $290 million in Q4 of 2006. Expanding beyond the technology sector, renewable energy is expected to be a $167 billion global market by 2015, as reported by Business 2.0.
In addition to launching Cohn & Wolfe’s Green Team, Cohn & Wolfe San Francisco is working towards its certification as a Green Business.
About Cohn & Wolfe
Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world's most prolific brands. With offices in the U.S. and Europe, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines.
The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top "Best Agencies to Work For" in an annual, industry wide employee survey. For more information, visit http://sfo.cohnwolfe.com.
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